This is the basic header we had come up with. This is just a 3 line description, which gives a very brief but full description of project sahara. basically to let the other person know the idea, and to hook him/her so they read further. This will be followed by a detailed description which basically is the business model.
The project aims to empower local self-help groups (SHGs) and rural artisans of Goa. It involves giving their product an edge through exposure to training by professionals, and expanding their market reach. Sahara, a Hindi word which means “to help, support and encourage” perfectly sums up the project’s intentions and hence the name.
do suggest changes or modifications, if any. :)
ADITYA KHANDURI
Coordinator, Food & Human Resource
Department Of Sponsorship and Marketing