Although it is difficult to pay for SEO, you can hire a professional to guide you to the top of organic searches. This will increase traffic and increase online sales without having to pay for clicks. While the strategies used to boost search rankings may vary from website to website, an agency will know which strategies will be most effective for your site and industry. It is a good idea to work with an SEO agency if you don't have the budget to hire an in-house marketing team.