What is SEO?

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Jeffery Malone

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Jan 4, 2022, 3:32:52 PM1/4/22

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Search engine optimization, or SEO, involves creating good content, optimizing elements on and off the page, and building links. It takes time and effort to get it right and can be very slow in bringing in results. PPC (pay-per-click) advertising is the quickest way to get your site in front of searchers, but it is also the most expensive and time-consuming. You have to research keywords and optimize your ads, and figure out how much you can spend.

Although it is difficult to pay for SEO, you can hire a professional to guide you to the top of organic searches. This will increase traffic and increase online sales without having to pay for clicks. While the strategies used to boost search rankings may vary from website to website, an agency will know which strategies will be most effective for your site and industry. It is a good idea to work with an SEO agency if you don't have the budget to hire an in-house marketing team.