IB Presentation

[Edward Haddock]

All, I am putting the power point together on Sunday/Monday and these are the questions Petra posed to us on the interm report. I have spilt them up between all three of you and taken a few myself. Please get these back to me, pref on Sunday or Monday at the latest. We will be meeting on Wednesday in Jersey City to review everything and practice the presentation. Get back with any questions. Thanks!

Lauren:

4. Your report (and my personal experience) suggest that Brazilians are not very fond of globalization (and foreign companies) in general and American influences in particular? Has Starbucks done anything to overcome this liability of foreignness? Are they positioning themselves as an American brand, as a global brand, or as a Brazilian brand? How do their community involvement efforts in Brazil support their positioning?

5. You mention that according to the WB Easy of Doing Business rankings Brazil is a difficult country to do business in. What are the specific problems that foreign firms face in Brazil? Which problems has SB faced, or if they did not face these problems what have they done to mitigate the problems?

Clarice:

3.More information on pricing and the target segment for Starbucks would be interesting. You mention that SB’s prices are “in proportion to Sao Paulo’s income”. I am not sure what that means. Clearly there are middle and upper income people living in Sao Paulo. Are these they people targeted? What is their income (in reals) and how much does a coffee cost? How does this pricing compare to competitors and prices of substitute products? You also report that SB has 36 locations in Brazil. Are all of these locations in Sao Paulo or other affluent cities?

6. You mention the “launch of Starbucks- and Tazo-branded K-Cup® packs and the impact of the Q2 FY11 transition of packaged coffee and tea to the direct distribution model”. What is Starbucks doing in Brazil? Are they selling K-cups? What is the direct distribution model you mention and why did it have a positive effect on revenues? Is it used in Brazil?

Jamie:
7. I am wondering if you have any information about the staffing of SB’s Brazilian operations. Given that they had a JV partner I would assume that they are using local talent in leadership positions. How are they using locals versus expatriates?
8. You mention that SB is following a transnational strategy. Which elements of its strategy are localized and which are globalized? What are the benefits of globalizing or localizing different activities (e.g., global economies of scale)?

[Clarice Ma]

Ed, 

 

I did not write anything on # 3.  Therefore, please assign to someone else.

 

Meanwhile I will look for financial data for presentation purpose and research if I can find any information on #6.

 

Thanks,

Clarice 

[Edward]

There is no one else if you would like to trade w Jamie or Lauren please contact them.

-Edward 

Sent from my iPhone

[Lauren Fanuzzi]

Clarice,

Not all the questions that are assigned out means that we have written about it before. Petra had additional feedback and additional questions that need to be answered which means that we all have to do extra work.

My questions aren't all ones that I previously wrote about either. 

Unfortunately we all have to spend additional time on the project which will be finished on Friday.

Thanks,

Lauren Fanuzzi

[Clarice]

I would just omit that section then and come up with something else. I spent more than 30 minutes and still have not found if brazil sells k cup. I will call Starbucks next week.

Sent from my iPhone

On Mar 17, 2012, at 6:57 PM, Edward <ealanh...@gmail.com> wrote:

[Clarice]

I have discussed this back in January . Last minute research is not the way to go. I will concentrate on the info that I have.

Sent from my iPhone

[Lauren Fanuzzi]

I agree last minute isn't the way to go either but Petra was a little late in giving us feedback so we are kind of stuck.

Thanks,

Lauren Fanuzzi

[Clarice]

I can try my best. But we can't create information from thin air. Thanks.

Sent from my iPhone

[Lauren Fanuzzi]

I agree and also think her feedback is confusing since the first round she said we were complicating things and in round two she had tons of detailed questions.

Thanks,

Lauren Fanuzzi

[Clarice Ma]

 

Ed,

 

Here is my powerpoint from the information that I had researched. Please adjust with everyone else's format.

[Sarah Greer]

Gang -
for practice tomorrow, 6:30ok? JC Rutgers or elsewhere?
Sarah

[Edward]

I'll check the schedule at JC and let everyone know tonight on the location. 6:30 works for me. 

Sent from my iPhone

[Saquiba Syed, M.D.]

Wishing you guys luck..xoxo

[Raymond]

Hey folks, confirmed we can use the screening room in my complex. If you can put the presentation on a DVD/cd then we'll use their av setup.  Otherwise I have a projector.  One caveat, there will be a Zumba class from 7-8 in the background.  If that's cool, address is 347 varick st, 07302.  Meet at 645?

Thanks,

Ray

Sent from my iPhone

[Lauren Fanuzzi]

Awesome. Thanks Ray!

Thanks,

Lauren Fanuzzi

[Edward Haddock]

Presentation is attached. We do have the Jersey City Campus available. We will need to bring both comp and projector... I am fine with either. 6:45 is good for me.
Try and track any necessary changes for a final draft tomorrow.
Thanks All.
Edward

[Raymond Tenorio]

Hey gang, the JC campus will be less distracting. See you guys
tonight at the JC campus b/w 6:45 and 7PM. I'll bring the PC and
projector.

--

Thanks,

Raymond

[Clarice Ma]

Ray,

 

Can you give me the street address so I can google the location?

 

Thanks,

Clarice

[Lauren Fanuzzi]

286 Washington St, Jersey City, NJ 07302
http://business.rutgers.edu/mba/flex/campus-locations/jersey-city

[Clarice Ma]

Thanks Lauren.

 

I will see you all tonight.

[Clarice Ma]

 

Starbucks news today...selling energy drinks...

 

http://online.wsj.com/article_email/SB10001424052702304636404577295673557464182-lMyQjAxMTAyMDIwMTEyNDEyWj.html?mod=wsj_share_email

 

 

By TESS STYNES

Starbucks Corp. SBUX +0.34% outlined its planned entry into the $8 billion energy drink market with a beverage that combines fruit juice and green coffee extract called Starbucks Refreshers, which will be sold at U.S. supermarkets.

The move is part of initiatives outlined by the global coffee giant at its annual shareholder meeting Wednesday in Seattle.

The head of its China and Asia Pacific business, John Culver, also said that China is projected to become Starbucks's second-largest market outside the U.S. by 2014 and the company expects to have more than 1,500 stores there by 2015.

He said the company will open its 1,000th store in Japan next year, while the number of stores in South Korea is expected to more than double to more than 700 by 2016. Starbucks also aims to focus on stepping up its growth across Indonesia and Thailand.

Starbucks unveiled plans to spend nearly $180 million for a fifth U.S. plant to be located in Georgia and to expand a South Carolina operation, investments that were included in capital expenditure targets that were previously disclosed. The new Georgia plant is expected to cost $172 million and is expected to open in early 2014. Construction is set to start this spring. The company plans to spend $7 million in the South Carolina roasting plant expansion by year's end.

For 2012, Starbucks expects to add 300 net new stores and remodel 1,700 of its cafes.

Also on Wednesday, Green Mountain Coffee Roasters Inc. GMCR +10.45% and Starbucks said they agreed to expand their strategic relationship in the fast-growing single-serve category, which will allow Starbucks's Vue packs to be used in Green Mountain's recently introduced Keurig Vue single-cup brewing machines.

[Clarice Ma]

Guys,

 

I thought these are simple stats...but we are not getting current information?????????

 

I have two questions on the powerpoint...

 

The why Brazil section... What currency is that in 620 billion???? I checked the CIA world fact book...The Brazil GDP is 2.284 trillion US dollars. The current population is 205.7 million instead of 186.

 

https://www.cia.gov/library/publications/the-world-factbook/geos/br.html

 

 

205,716,890 (July 2012 est.)

country comparison to the world: 5

note: Brazil conducted a census in August 2000, which reported a population of 169,872,855; that figure was about 3.8% lower than projections by the US Census Bureau, and is close to the implied underenumeration of 4.6% for the 1991 census

https://www.cia.gov/library/publications/the-world-factbook/geos/br.html

[Edward]

Look at the timeframe in question. (2006)

Sent from my iPhone

[Clarice Ma]

 

Maybe we should put 2006 in there to not get confused? I thought current information should be more accurate? The GDP needs to be recheck then...does not make too much sense. Thanks for your response.

[Jaime Lopez]

Guys im running late. Probably 730 8pm more realistic for me.

Best regards,

Jaime Lopez

[Edward Haddock]

Lauren,
I made a few tweaks based on suggestions.
Thanks for the help!
Please resend the final after you proof this one.
Thanks 
Edward

[Clarice]

Thanks for everyone's hard work.

Sent from my iPhone

> <Starbucks presentation Ch2.ppt>

[Clarice Ma]

 

Lauren,

 

I found the GDP for Brazil in 2006...please change the powerpoint. to $1.7 trillion.

Brazil, Argentina and Colombia generated 78% of South America’s total GDP in 2006. The tenth largest economy in terms of GDP

Read more at Suite101: South American Countries GDP 2006: Richest Nations in Latin America with Fastest-Growing GDPs | Suite101.com http://daniel-workman.suite101.com/south-american-countries-gdp-2006-a28459#ixzz1prKRwOWO

 

South American Countries GDP 2006

Richest Nations in Latin America with Fastest-Growing GDPs

• Aug 23, 2007
• Daniel Workman

Iguazu Falls in Argentina - ph...@fedegrafia.com (165570)

Brazil is tops in terms of GDP but falls well behind Argentina's fast-growing GDP per capita.

Gross Domestic Product (GDP) refers to the total value or wealth of final goods and services that a nation produces in a specified year.

Both total GDP and per capita statistics below are based on global purchasing power parity (PPP). The figures shown represent numbers converted to international dollars using PPP rates. For comparison purposes, amounts have been converted to international dollars. One international dollar has the same purchasing power in a given country as the U.S. dollar has in the United States.

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Richest South American Countries 2006: GDP Per Country

1. Brazil … $1.7 trillion in international$ (up 6.7% from 2005)
2. Argentina ... $621.1 billion (up 11.1%)
3. Colombia … $378.4 billion (up 7.9%)
4. Chile … $212.7 billion (up 8.3%)
5. Venezuela … $193.2 billion (up 10.6%)
6. Peru … $185.6 billion (up 9.1%)
7. Ecuador … $64.7 billion (up 7.5%)
8. Uruguay … $37.3 billion (up 7.6%)
9. Paraguay … $31.2 billion (up 6.5%)
10. Bolivia … $28 billion (up 7.2%)
11. Guyana … $3.7 billion (up 6.5%)
12. Suriname … $3.2 billion (up 7.6%).

Brazil, Argentina and Colombia generated 78% of South America’s total GDP in 2006. The tenth largest economy in terms of GDP, Brazil accounts for almost half of the Latin American total. Argentina produces about 18% of the total, followed by Chile with 11%.

The GDP statistics for the bottom 5 countries (Uruguay, Paraguay, Bolivia, Guyana and Suriname) add up to 3% of South America's total GDP.

Read This Next

• Richest South American Countries
• South America Must Embrace Global Trade
• Richest African Countries 2006 GDP

Richest South American Countries 2006: Fastest-Growing GDP

Argentina enjoyed the highest annual GDP gains in 2006, followed by oil-rich Venezuela and Peru. Percentage gains for these countries were well ahead of those for Guyana, Paraguay and Brazil.

While the above statistics present GDP by country, the following list takes into consideration each country’s population. These numbers are known as GDP per capita.

Richest South American Countries 2006: GDP Per Capita

1. Argentina … $15,936.89 in international$ (up 10.1% from 2005)
2. Chile … $12,982.88 (up 7%)
3. Uruguay … $11,645.97 (up 7.6%)
4. Brazil … $9,108.41 (up 5.2%)
5. Colombia … $8,091.02 (up 6.2%)
6. Venezuela ... $7,166.01 (up 8.5%)
7. Peru … $6,714.54 (up 7.5%)
8. Suriname … $6,275.59 (up 6.1%)
9. Paraguay … $5,277.34 (up 4.5%)
10. Guyana … $4,851.29 (up 6.2%)
11. Ecuador … $4,776.32 (up 4.9%)
12. Bolivia … $2,903.90 (up 4.9%).

Argentina’s leading GNP per capita is more than 5 times higher than Bolivia’s amount per person. Yet Argentina’s per capital statistic is little more than a third of the comparable statistic for the United States of America.

Read more at Suite101: South American Countries GDP 2006: Richest Nations in Latin America with Fastest-Growing GDPs | Suite101.com http://daniel-workman.suite101.com/south-american-countries-gdp-2006-a28459#ixzz1prJgAGLB

[Edward]

Lauren, I already updated the numbers before I sent it out last night.

Sent from my iPhone

[Clarice]

Then please check the sources that I had attached for 2006 figures and forward the link so I can understand the discrepancy? Also according to Starbucks annual statement six months ago the official store number is 17004 not 19000.

Thanks

Sent from my iPhone

[Sarah Greer]

gang - if you want me to do a final print - please get to me by 8pm...if we don't really need the final print, just let me know too, thanks,
Sarah

[Lauren Fanuzzi]

Sarah,

You can print the one Ed sent. All I'm doing is fixing style issues. It won't affect the info. I got stuck working an event tonight but gonna try to sneak back to my office to work on it in about am hour.

Thanks,

Lauren Fanuzzi

[Saquiba Syed, M.D.]

great job,
excellent content...
xoxo

On Thu, Mar 22, 2012 at 12:58 AM, Edward Haddock <ealanh...@gmail.com> wrote:

[Clarice]

Hi guys,

I think I talk too much already and afraid tomorrow I may run out of things to say in the presentation. I hope we are still on target to remit our PowerPoint tonight after we fix the two numbers? 

Sent from my iPhone

[skgr...@gmail.com]

Gang- i got 5 printed copies of eds version. But im planning to use the version with the notes on it while presenting.

Sent from my Verizon Wireless BlackBerry

---

From: Clarice <clari...@gmail.com>

Sender: emb...@googlegroups.com

Date: Thu, 22 Mar 2012 21:03:28 -0400

To: emb...@googlegroups.com<emb...@googlegroups.com>

ReplyTo: emb...@googlegroups.com

Subject: Re: IB Presentation

[skgr...@gmail.com]

Oh, and a no-go on the edible coffee beans. Sorry.

Sent from my Verizon Wireless BlackBerry

---

From: "Saquiba Syed, M.D." <ssy...@gmail.com>

Sender: emb...@googlegroups.com

Date: Thu, 22 Mar 2012 21:03:02 -0400

To: <emb...@googlegroups.com>

ReplyTo: emb...@googlegroups.com

Subject: Re: IB Presentation

[Lauren Fanuzzi]

Hi all,

Attached is the powerpoint (I just changed some colors and made font consistent) as well as the reference document that I am going to send Petra in a bit.

Thanks,
Lauren

[Lauren Fanuzzi]

I noticed in the PPT notes, there were some more reference links. Attached for your records.

Thanks,
Lauren

[Edward Haddock]

Thanks Lauren it looks great!

Thanks to all for contributions  and working late to practice, good luck tomorrow!

(and remember no pointing at screen!)
Edward