MM: Article List (Till 10PM 24th July)

[EMBA FMS BATCH 2012]

pfa...thanks...

 

Name	Topic
Chetan Dewan	Why Most Product Launches Fail
Dheeraj Mehta	Should You Launch A Fighter Brand?
Rajeev Rewari	To Keep Your Customer, Keep It Simple
Satish Botkar	Know What Your Customers Want Before They Do
Kumar Shekhar	How Great Companies Think Differently
Sameer Roy	Customer Loyalty Isn’T Enough. Grow Your Share Of Wallet
Arupjyoti Gogoi	Tweet Me, Friend Me, Make Me Buy
Naveen Navlani	When Every Customer Is A New Customer
Binit Sureka	Social Strategies That Work
Ajay K Chhabra	The Growth Opportunity That Lies Next Door
N. Gopianand	How To Market In A Downturn
Manoj Kumar Das	Kfc'S Radical Approach To China
Amit Guri	Getting Customers To Choose You
Amrit Singh	Re-Thinking Marketing
Somesh Krishan Lal Gilani	Unleashing The Power Of Marketing
Atul Sharma	A Radical Prescription For Sales
Sanjay Rao	Six Myths Of Product Development
Kanak Meena	Choclate Cake Please! Why Do Consumers Indulge More When It Feels More Expensive
Rakesh Tiwari	The Globe: How To Conquer New Markets With Old Skills
Pankaj Jangid	How To Stop Customers From Fixating On Price
Rajesh Kumar Sahu	Extreme Productivity
Sandip Kumar Bhagat	Do You Know Your Cost Of Capital?
Vikas Bhardwaj	The New Science Of Viral Ads
Dipika Biswas	Branding In The Digital Age: You’Re Spending Your Money In All The Wrong Places
Rajiv Gupta	The Mission Versus The Bottom Line
Sachdev Monisha	How To Brand A Next-Generation Product
Navtej Singh Bhri	Why Dinosaurs Will Keep Ruling The Auto Industry
Atul Narula	Don'T Analyse Just Act
Dr. Dhananjay Kumar	The Female Economy
Karthik Venkatraman	Innovating On The Cheap: A Practical Guide To Creating New Products Without Starting From Scratch
Sunil Kumar Nalini	Designing Breakthrough Products
Vinay Vittal	Getting Brand Communities Right
Barada Prasad Sabut	Competing Against Free
Dr. Abhiyan Kumar	How To Strive In Turbulent Market
Anjali Khanna	The Globe: Let Emerging Market Customers Be Your Teachers
Yashpal Aswal	Five Rules For Retailing In Recession
Manoj Paweria	Reinventing Your Personal Brand
Srinivas M T	An Investigation Of Tv Advertisement Effects On Customers Purchasing And Their Satisfaction.
Ashit Kumar Jain	How The Growth Outliers Do It
Gyanendra Chandra	Establishe​D Correlatio​N Between Marketing Skills Of Ethnic Sme Owners And Business Failure
Stuti S	Competing For Consumer Identity: Limits To Self-Expression And The Perils Of Lifestyle Branding
Atul Raut	The Globe: Finding Great Ideas In Emerging Markets
Mona Varma	Is The Bottom Of The Pyramid Really For You ?
Hitender Kumar	Distinguished Marketing
Ajit Sonna	Where Does The Next Urban Growth Will Come From
Rupam Bhowmik	Attracting FDI : Applying Donning's location advantage framework to FDI advertising
Raj Kumar Nagar	Do Customer Eat More?...
Harish Kumar	I'll be presenting on What's Your Google Strategy?
Parmanand Ojha	The Dynamic Effects of Bundling as a Product Strategy
Mark E	Why Consumers Rebel Against Slogans
Amarpreet Singh	Predicting Your Competitor’s Reaction
K Rajasekhar	Wal-Mart's Impact on Supplier Profits
Sunil Singhal	The Future of Shopping
Ajay Gupta	When To Drop Unprofitable Customer
Dr Satvender Singh	The New Science of Building Great Teams
Bijoy Das	"Good" Companies Launch More New Products
Rajesh Koul	In downturn provoke your customers
Sameer Khanwalkar	Understanding Customer Experience
Sunil Kumar	Hidden Risk in Emergimg Market
Ajit Sonna	Retail Doesn’t Cross Borders: Here’s Why and What to Do About It
Rupesh Venu Gopal	Competing on talent analytics
Sanjay Kumar	Are Consumers really willing to pay more for a favorable country image?
Rajat Gupta	The One Thing You Must Get Right When Building a Brand
Sukhdeep Singh	How to Win in Emerging Markets: Lessons from Japan
Puran	Stop trying to delight your customer
Mukesh Panwar	Strategy Tools For A Shifting Landscape
Amit Bimal	Understanding the post recession consumer
Debbrata Biswas	Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
Abhiyan Kumar	Forget viral marketing-Make the product itself viral
Parminder Gautam	Social Marketing in Healthcare
Sureshwar Singh Bonal	Social Strategies That works
Md A Hussain	Why  Good Jobs  are good for  retailers
Ankush	Best Way to Name Product
Loreen Gujral	What Is a Free Customer Worth?
Manjul Awasthi	How Customers Can Rally Your Troops
Dr Amit Gandhi	Issues in Measurement of Word of Mouth in Social Media Marketing
Rajiv Kumar	If Customers Ask for More Choice,  Don't Listen
Sanjay Parmar	let yr customers know everything about where yr products come from - before they discover it first
Gaurav Kumar	What Management and Quality Theories Are Best for Small Businesses?
Ranjith Kumar	The Extent of Facebook Users' Interest in the Advertising Messages
Shatrughan Prasad Singh	Exploring the impact of customer relational benefit on relationship Commitment in health service sectors
Ankush Chadha	The Short Life of Online Sales Leads
Suresh Kumar Mehra	Engaging customer through Event Marketing

[arvind kumar]

Hi Shekhar,

 

I have selected an article from Harward Business Review "The Globe: The Paradox of Samsung’s Rise".

I guess this article has not been chosen yet by anybody so please update this on my behalf.

 

Thanks

Arvind Kumar

Roll No. N-06