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How has publishing and marketing manhwa to American audiences been different from your experiences with manga?
In terms of publishing, it is important to note that since many Korean comics are full color, there are key differences in production and timeline that differ from manga. Additionally, some of the Korean comics we are publishing are seeing their first print edition ever. For these series that do not have an original print edition, there are additional production considerations, especially as it relates to cover design and the layout of the vertical scroll web comics to a paginated form.
In terms of marketing, as important as it is to call out the print nature of our manga titles, it is even more important to call this out for our manhwa titles. Since these stories were initially published digitally, we make deliberate efforts to promote our high-quality print editions of these beloved manhwa series to their core fans.
Romance also remains a big genre for manhwa. Villains Are Destined to Die was one of the two launch properties from Ize Press, and it continues to be one of our bestsellers. Other noteworthy successes include the historical romance series The Remarried Empress and the office romance A Business Proposal. Romance has also been a key genre in the world of manga, but so far, it has been even more significant and prevalent in the world of manhwa.
What qualities do you look for when you are looking for new titles to publish?
First and foremost, we look for series that are ripe for print publication. There are many amazing Korean comics that have been published digitally, impressive in both story and illustration. But among those many great series, there are some that we feel provide a special experience in their print incarnation. Fans already acquainted with our stories greatly appreciate how fresh and exciting it is to read them in their paginated form, if even subconsciously. New fans reading our books get to enjoy some of the most brilliant comics being printed today.
Second, we look to see what series fans have been most passionate about. With many beloved Korean comics having yet to see their print debut, we want to prioritize the series that longtime readers have been most eager to finally collect.
Why do people buy print editions of comics they can read for free? What extra benefits does a print book offer?
Going back to my answer for how we decide on which series we publish, we believe there is a new and exciting experience that comes with reading these amazing stories as a printed book. Additionally, the print books published by Ize Press feature extra love and care seen with the additional treatments we give our print releases, a more faithful translation and adaptation, and exclusive editorial notes and creator comments.