FYI | Google Launches Google Correlate

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Pralhad Jadhav

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May 27, 2011, 1:20:25 AM5/27/11

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Google Launches Google Correlate

May 26, 2011 16:02

New tool: Google Correlate: Google Trends in reverse

Google just launched an interesting new tool: Google Correlate. It is currently available in beta in Google Labs. The tool enables you to find queries with a similar pattern to a target data series. In other words: it does what Google Trends does, but in reverse.

The tool could very well be an interesting tool for SEOs doing keyword research, but is primarily intended for researchers. On their blog Google states that the tool is designed for researchers to see what terms best match the current trends in real life.

What you can do for example is type in “wedding” and the tool will give you a subset of keywords with the highest correlation. It then shows a graph of US Web Search activity for wedding and the correlated words, in the example below it is “wedding guest”. The recent marriage in the UK clearly has had its affect.

Source | http://www.stateofsearch.com/

Regards

Pralhad Jadhav

Manager – KM & Library

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