Nathan,
That cost optimized SBMS40 was with the 7% OFF in indiegogo 142 euro that translates to 210CAD according to indiegogo. I was selling the SBMS40 when it was available for 259CAD that means 49CAD delta not 60 euro but considering the higher shipping cost and import taxes to Europe that may have been the case.
There are quite a few significant differences to get to that reduced cost the most significant are that that version has no full case and there are no power connectors other lower cost connectors like the 16pin one is not from Molex.
Here are a few photos of the original SBMS40 that I no longer sell as it was replace by the SBMS0 + DSSR20 at the same cost 159CAD + 32CAD + 37CAD*2 = 265CAD so yes 7CAD extra but there is some extra functionality like the isolated UART and I2C for example and USB to UART build in.
The ideal diode is build in to DSSR20 also in fact a single DSSR20 has the power components that the SBMS40 has is just that DSSR20 is designed to work pasive without any heatsink where SBMS40 needs to be installed on a heatsink to be capable of more than 20A like the DSSR20.
In a typical solar system highest cost is the battery flowed by solar panels, inverter (if needed) cables and in the last place is the BMS that is maybe around 5% of the total cost or even less on larger systems. So a saving of 20% there means just 1% of the total system cost.
Not sure how you can add a heatsink to the Alex version of SBMS40 as it is not isolated at the back like my version and it may be easier to just have a fan probably with no heatsink.
Below the only photo I found with how the Alex version of SBMS40 looks like on the back. The only part that will heat up will be the small area around the connectors where the mosfets are but if you solder wires there I do not see how a heatsink can be attached to have good thermal contact but no electrical contact.
Below are a few photos on how the original SBMS40 was constructed with that being the main PCB front and back but this was sandwiched during reflow with another PCB that had no holles and had also 2Oz copper and was laminated to the main PCB during soldering (this a complicated process that can not be done in automated manufacturing in China).
Not sure if you are able to see here but there is a second PCB under that main PCB and they were kept aligned and clamped together by those 6 screws.
Then after adding multiple other thick PCB's it forms a complete case for the SBMS40 and this is where most of the Alex saving comes from.
Found a low quality photo of how the SBMS0 back looks like notice the bolts are recessed that require countersink holes in the PCB a process that also cost extra and not all PCB manufacturers are willing to do that.
PCB's are also 2.5mm almost double the standard that is 1.6mm