range 1-7 polls NC US senate seat 2010

[Warren D Smith]

US SENATOR ELECTION 2010, North Carolina
http://en.wikipedia.org/wiki/United_States_Senate_election_in_North_Carolina,_2010

Question: I'd like to ask you about the candidates running for the
North Carolina US Senate seat. I'm going to read you a list of
candidates and I would like for you to rate them on a scale of 1 to 7,
where 1 means not at all favorable, 4 means neither favorable or
unfavorable, and 7 means extremely favorable. As I read you each name,
please rate them on the scale of 1 to 7, and, if you don't recognize
the name, then you can simply tell me that. Marcus Williams.
Source: Elon University
Date: Mar. 22, 2010
Results:
not at all favorable 1 1.8%
2 through 3 4.0
neither favorable/ unfavorable 4 7.6
5 through 6 4.2
extremely favorable 7 2.9
don't know 79.5
Field Date - Mar 14-17, 2010
Universe: State: North Carolina
Method: telephone
Sample Size: 579
Copyright Info: The Elon University Poll, Elon University Institute
for Politics and Public Affairs, Elon University, Elon NC 2007

Ann Worthy.
Source: Elon University
Date: Mar. 22, 2010
Results:
not at all favorable 1 3.1%
2 through 3 2.7
neither favorable/ unfavorable 4 6.2
5 through 6 5.7
extremely favorable 7 2.8
don't know 79.6

Richard Burr.
Source: Elon University
Date: Mar. 22, 2010
Results:
not at all favorable 1 10.4%
2 through 3 6.8
neither favorable/ unfavorable 4 15.5
5 through 6 20.0
extremely favorable 7 13.6
don't know 33.6

Mark Beitler.
Source: Elon University
Date: Mar. 22, 2010
Results:
not at all favorable 1 2.7%
2 through 3 1.7
neither favorable/ unfavorable 4 5.4
5 through 6 3.3
don't know 86.6

Eddie Burks.
Source: Elon University
Date: Mar. 22, 2010
Results:
not at all favorable 1 2.3%
2 through 3 3.8
neither favorable/ unfavorable 4 9.8
5 through 6 4.6
extremely favorable 7 1.3
don't know 78.2

Cal Cunningham.
Source: Elon University
Date: Mar. 22, 2010
Results:
not at all favorable 1 2.4%
2 through 3 4.1
neither favorable/ unfavorable 4 7.9
5 through 6 6.5
extremely favorable 7 3.8
don't know 75.3

Susan Harris.
Source: Elon University
Date: Mar. 22, 2010
Results:
not at all favorable 1 2.4%
2 through 3 6.1
neither favorable/ unfavorable 4 9.4
5 through 6 8.4
extremely favorable 7 2.8
don't know 70.9

. Brad Jones.
Source: Elon University
Date: Mar. 22, 2010
Results:
not at all favorable 1 2.8%
2 through 3 3.4
neither favorable/ unfavorable 4 6.5
5 through 6 6.3
don't know 80.1

Kenneth Lewis.
Source: Elon University
Date: Mar. 22, 2010
Results:
not at all favorable 1 2.5%
2 through 3 4.3
neither favorable/ unfavorable 4 8.5
5 through 6 6.4
extremely favorable 7 2.9
don't know 75.4

Larry Linney.
Source: Elon University
Date: Mar. 22, 2010
Results:
not at all favorable 1 3.5%
2 through 3 2.1
neither favorable/ unfavorable 4 5.5
5 through 6 3.4
extremely favorable 7 1.7
don't know 83.9

Elaine Marshall.
Source: Elon University
Date: Mar. 22, 2010
Results:
not at all favorable 1 2.3%
2 through 3 6.1
neither favorable/ unfavorable 4 9.2
5 through 6 10.0
extremely favorable 7 7.7
don't know 64.7

[Warren D Smith]

And later Elon Univ. redid their range polls u this time using 1-10
scale not 1-7.

ELECTION 2010, North Carolina
Question: On a scale of 1 to 10 where 10 means highly qualified, 5
means moderately qualified, and 1 means not at all qualified, how do
you rate Elaine Marshall as a candidate for United States Senate?
Source: Elon University
Date: Sep. 24, 2010
Results:
not at all qualified 1 3.8%
2 1.3
unqualified 3 3.7
4 3.4
moderately qualified 5 14.4
6 7.7
qualified 7 8.6
8 4.5
9 1.6
highly qualified 10 4.7
don't know 46.4
MEAN=5.72, MEDIAN=6
Field Date - Sep 20-23, 2010

Richard Burr:
not at all qualified 1 7.1%
2 1.9
unqualified 3 4.8
4 3.9
moderately qualified 5 21.8
6 10.3
qualified 7 14.8
8 9.2
9 2.7
highly qualified 10 7.0
don't know 16.0
MEAN=5.75, MEDIAN=6

Michael Beitler:
not at all qualified 1 2.0%
2 1.3
unqualified 3 2.3
4 3.1
moderately qualified 5 12.2
qualified 7 3.6
don't know 73.6
MEAN=4.17, MEDIAN=5

APPROVAL-STYLE POLL:
PPP found Marshall had 25% favorable – 21% unfavorable at end of August versus
38% - 42% for Burr
6% - 13% for Beitler.

Start of july, PP had
Favorable / Unfavorable
Richard Burr: 56 / 38
Elaine Marshall: 44 / 43

Burr wins slightly with MEAN using 1-10 scale.
Burr-Marshall tie with MEDIAN.
Marshall perhaps wins with APPROVAL (depends how treat "don't know"s).
Burr won official election easily with plurality, but it appears
this was due to a vote-split between his rivals; he would have
won only slightly with range 1-10 voting, indeed maybe lost to Marshall since
their margin is within this poll's statistical error.