"Fast & Furious" mainstays Michelle Rodriguez, Tyrese Gibson, Ludacris and Sung Kang were on hand to show off the four-minute trailer for the first time. "Fast X," released May 19, is the tenth film in the super franchise that has made $5 billion in worldwide box office.
"Guys, I can't tell you how good it feels after 23 years to be here tonight to unveil the trailer," said Diesel. "The Super Bowl will see one minute of this trailer. You are going to see four minutes."
Universal has debuted a full theatrical trailer for the upcoming Fast & Furious. We've already seen a rather impressive teaser for this, so I'm excited to see that they've continued to step things up yet again. I really love their marketing style - showing us nearly a full action scene. It really gets me pupped up and excited to see more and that's all that Fast & Furious is about. I really think they might've pulled off a damn successful reboot of this Fast and the Furious franchise. Plus it's great seeing all the actors back again and it just looks downright entertaining. I like a little guilty pleasure every once in a while!
The second trailer for Fast & Furious Presents: Hobbs & Shaw has arrived. Announced shortly after The Fate of the Furious hit theaters two years ago, Hobbs & Shaw brings the titular characters (Dwayne Johnson's Luke Hobbs and Jason Statham's Deckard Shaw) together for an adventure of their own. Johnson and Statham's onscreen chemistry in Fate of the Furious was part of the inspiration for the spinoff to begin with, so it's only fitting that the Hobbs & Shaw marketing has played up their relationship (bromance, romance - you decide) since the beginning.
Written by Fast & Furious scribe Chris Morgan and directed by David Leitch (Deadpool 2), Hobbs & Shaw pits its hot-headed leads against Brixton (Idris Elba), a mercenary terrorist who's been genetically enhanced to have (quite literally) bullet-proof skin. Universal showed off some fresh material from the movie earlier this month at CinemaCon, including clips of Brixton calling himself the "black Superman" and waging a massive battle with Hobbs and his brothers on their home turf in Samoa. Now, some/most of that footage has been made available in the form of a new trailer.
As mentioned, this is the same trailer (bar perhaps a few minor changes) that Universal showed at CinemaCon a couple weeks back. In addition to teasing scenes like the throw-down in Samoa (the first full-on battle sequence in the Fast & Furious franchise), it also dives a little deeper into the story. According to the new trailer, the plot is set in motion when Shaw's sister Hattie (Vanessa Kirby), an MI6 agent, steals a deadly bio-engineered virus from Brixton, and subsequently turns to Hobbs and Deckard for help in not only keeping it safe, but also stopping Elba's bad guy for good. And just like the preview shown at CinemaCon, the promo features lots of back-and-forth banter and/or posturing between Hobbs and Deckard along the way, culminating with a ridiculous set piece in which the pair (with some help) use chains to latch several trucks onto Brixton's helicopter.
Little Brian (Leo Abelo Perry) was about 4 years old in "F9." Now, he's old enough for Dom to be teaching him the basics about driving, even if he won't have a license for a few more years. According to an official trailer, Brian is eight in "Fast X."
Fast X is the first film in the series to feature electric cars, with leaked set photos featuring the 2024 Dodge Charger Daytona SRT Banshee Concept and the gull-winged DeLorean Alpha5. Other vehicles set to feature include the 2022 TorRed Dodge Charger R/T, the 2023 Dodge Charger SRT Hellcat Redeye, and the 1970 Charger R/T, the latter a franchise staple.[62] On June 27, 2022, it was reported Fast X would include the fan favorite orange and black Veilside Mazda RX-7 FD Fortune, which first featured in The Fast and the Furious: Tokyo Drift (2006).[63] The inclusion of the electric Dodge Chargers in the film was confirmed upon release of the first trailer on February 9, 2023, with the "Greys of Thunder" Dodge Charger Daytona SRT also appearing in other promotional material. In an interview with Fox News, a Dodge spokesperson said the company "has a long-standing marketing partnership with Fast & Furious", which will continue with Fast X.[64] Other vehicles expected to feature in the film include the foreign-made Lamborghini Gallardo, Alfa Romeo 159, Nissan Silvia, Porsche 911 997 GT3 RS, Pagani Huayra Tricolore, and the Datsun 240Z, as well as the U.S.-made Chevrolet Impala and El Camino, Lenco BearCat Armoured Vehicle, and the 1966 Ford Fairlane.[65] In an interview with vehicle co-ordinator Dennis McCarthy, who worked on every Fast & Furious film since Tokyo Drift (2006), each significant car featured on screen required around seven duplicates, resulting in an estimated 200 cars built for Fast X to race-car standards required for the stunt work.[66] In April 2023, Momoa revealed that he personally contacted Jochen Zeitz, the CEO of Harley-Davidson, to secure six motorcycles to be used in the film for his character.[67] He is seen riding the Harley-Davidson Pan America throughout the movie, which was modified with an upgraded exhaust system and extra shielding.[68]
Following the release of the film's trailer on February 9, 2023, Leterrier hinted archival footage featuring Paul Walker from previous films may be used in Fast X, saying, "Brian is very much alive in [this franchise]. This [film] jumps back and forth between the past and the present. You will see Brian in the past, you won't see Brian in the present. [His] family is part of this franchise. It has to be the right moment, the right tone [if] Brian has to re-enter the franchise. [It must be] as perfect as how he left".[96] Regarding Walker's inclusion, Rodriguez said, "It's really hard to [make the films] without a blessing of some sort from [his] family because it's everything. Without that kind of like that love from them, we would be lost". She also revealed Furious 7 (2015) is her favorite film in the franchise, citing its emotional tribute to Walker.[97] Diesel similarly commented on Walker's potential inclusion in the film in a March 2023 interview with Total Film, saying, "[Universal] made a bold, righteous, and daring decision to keep Brian O'Conner alive. I couldn't image this saga ending without truly saying goodbye to Brian".[57]
Parts of Fast X previewed at CineEurope in Barcelona in June 2022, including a first look at Jason Momoa and Brie Larson. Speaking of the film, Universal Pictures International President of Distribution, Veronika Kwan Vandenberg, stated the studio's drive was to continue to "cater to the diverse tastes" expected from the franchise.[137] At the 2022 Grio Awards, Tyrese Gibson stated he watched the completed film on October 20, 2022, describing it as "crazy" with "just too much magic", and announced an extended version of the film's trailer would first premiere at Super Bowl LVII on February 12, 2023.[138] This was seemingly confirmed in a December 2022 social media post by Vin Diesel, who wrote the trailer was "less than two months away",[139] and was made it official in January 2023 post.[140] In a January 2023 report by Collider, it was confirmed the first trailer would debut worldwide on February 10, 2023 (after being screened at a private fan event a day prior); it was three minutes long,[141] and was followed with a Super Bowl spot alongside Dungeons & Dragons: Honor Among Thieves, Cocaine Bear, Scream VI, 65, Air, Guardians of the Galaxy Vol. 3 and The Flash (all 2023).[142][143] Beginning February 1, to promote the release of the trailer, official recuts of the trailers of each of the previous nine films, dubbed "Legacy Trailers", were released daily in conjunction with IGN.[144] The fan event took place at L.A. Live in downtown Los Angeles, being hosted by Maria Menounos and featuring Diesel, Rodriguez, Gibson, Ludacris, and Cody Walker, the brother of the series' longtime initial star Paul Walker.[145] Similar fan events also took place in Mexico, France, and Japan but did not feature the cast.[146]
On February 1, the film's teaser poster was released, depicting Diesel alone in the center, bowing his head and clutching a cross between his fists on a dark to light backdrop. Writing for Collider, Safeeyah Kazi said his positioning depicts "an intense prayer" with the "small amount of light [from the cross] engulfing his fist acting as the optimism in the dark". She also said that the relative simplicity of the poster compared to the "color explosion" for F9 could indicate a grittier storyline in Fast X. Kazi wrote the film's "the end of the road begins" tagline depicted "a new level of intensity", and speculated it could refer to the end for some of the franchise's characters.[147] In an analysis by Matt Singer of WBUF, Singer described the poster as "somber", noting it as "remarkably tense" compared to the posters for other entries in the franchise.[148] Stills from the film detailing Momoa, Larson, and Diesel's characters were publicly released on February 9,[149] and was followed by a teaser showcasing the main cast a day later.[150] The official trailer then released soon after,[151] featuring an orchestral flip of "Notorious Thugs" by The Notorious B.I.G. and Bone Thugs-n-Harmony from the former's album Life After Death (1997).[152] The trailer was mostly positively received; writing for GQ, Grant Rindner labeled the trailer "glorious absurdity", stating it is "as glossy and over-the-top as recent features". He commended the return of racing scenes, saying it "restores the original feeling" of the films, and said the music was an "operatic nail-biter".[153]
According to data from social media analytics company RelishMix, the film's Super Bowl trailer (dubbed "The Big Game Trailer") clocked 94.1 million views across social media in the 24-hour period following the game; it was the third most viewed trailer that aired at the event, behind Guardians of the Galaxy Vol. 3 (134.1 million views) and The Flash (97.4 million).[154] It was the highest-viewed trailer which did not debut at the event,[154] but its view count was down from the 110.9 million views received by F9's Super Bowl trailer in 2020, prior to that film's eventual delay. According to unnamed sources reporting to Variety, the first trailer accumulated an estimated 295 million views globally within the first 72 hours of release;[146] Instagram drove nearly 30% of views, followed by TikTok (25%), Facebook (22%), YouTube (18%) and Twitter (6%), with a majority of viewership coming in from international territories. Fast X also trended as the top topic on Twitter in the U.S. immediately after the trailer debut.[146] Similar to other Fast & Furious releases, Hot Wheels announced a themed basic assortment of cars set to feature in Fast X, which is set to be released with the film.[155]
8d45195817