Tata DOCOMO has decided to take its Bloodline Club VAS service to the next level. The Bloodline Club which was only restricted to Tata DOCOMO customers will now be available to each and every person in this world. They have decided to make the Bloodline Club a global phenomena. The idea of people coming together to save lives regardless of religion, nationality or geographical location is the best part about the Bloodline Club. Tata DOCOMO will kick start the Bloodline registrations by reaching out to a large base via the social media route.
The Bloodline Club is an online social drive supported by the people, for the people, to help registered members find blood donors according to their specific locality. What makes it super cool is the manner and precision of its mode of contact. So whenever a registered member is in need of blood, the system specifically searches for donors near his/her location and informs them either using a Facebook update, a tweet, a text message or a combination of all three.
Inorder to become a member,first the person needs to visit its website (http://bloodlineclub.com) & sign up using his/her Facebook or Twitter account or his mobile number. Next he/she needs to fill in his name, email ID, blood group and area pin code. Lastly it will also ask him/her how they want to be contacted for donor requests, be it through Facebook updates, Tweets, via SMS or all 3. After registration, whenever a person is in need of urgent blood, all he/she has to do is either contact Tata DOCOMO on Facebook, tweet to them on Twitter or send an SMS. On the basis of his pin code, Tata DOCOMO will automatically forward his request to all registered blood donors near him as well as inform the concerned person about Bloodline Club members in his location.
The good part is that the Bloodline Club is a free service not just for Tata DOCOMO users, it is available to all the people,not only in India but also open to all the citizens in this world.

