SWOT - External model

[sothat]

SWOT is analysis of competitive placing for one firm with estimation
her Strengths, Weakness, Opportunities and Threats.
It is divided on:

- Internal
- External:
---1. General (PEST political-legal, economical, socially-cultural,
technical)
---2. Industry (including competitive as a special-analysis)
-----Usually beginning at industry characteristics:
--------a. Market size
--------b. Rates of growth and stage of life cycle of industry
--------c. Number of the competitors and their relative sizes
--------d. Number of the buyers, their requirement and financial
opportunities
--------e. Level and possible directions of integrating
--------f. Depending costs to the different factors
--------g. Direction and speed of different changes
--------h. Level of differentiation of products
--------i. Common level incoming of industry