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2021 marks the 100th anniversary of the word 'Robot.' Zippo celebrates the Robot with this four-sided design. Laser engraved on all four sides of a Flat Grey Windproof Lighter is the robotic design. On the front is the face of the Robot, with smaller bots working on its mechanisms. Turn the lighter around to find the back of the android's head with gears exposed. Comes packaged in a gift box. For optimal performance, fill with Zippo lighter fuel.
Orders are shipped Monday through Friday only. We are closed major holidays including: New Year's Eve, New Year's Day, Good Friday, Easter, Memorial Day, Fourth of July, Labor Day, Thanksgiving, Christmas Eve, and Christmas.
Customized products, include custom lighters and printed hand warmers require 4-5 days for production. Your customized product and any other product in your order will ship via the shipping method you chose as soon as it is available from the factory. Production times are estimates and exceptions may apply.
You must include a return address. For the safety of our employees, any package received without a return address on the outside of the package will be destroyed, and Zippo will not replace the contents of the package. Thank you for your cooperation.
The collection of web debut lighters are designed specially for our fans and featured first on zippo.com! These fun, trendy lighters feature subjects and elements that our fans have asked for. When combined with Zippo's signature processes, these new designs form a unique collection of stunning lighters. Click here to Shop Now!
Over 100 years ago, the first movie theater dedicated to showing motion pictures opened its doors in Pittsburgh, Pennsylvania. Our love for movies has never waivered, and today we celebrate our love for film with this Celebrating Movies design. This Armor Black Ice lighter displays a deep carved classic film reel, while the cinema tickets are laser engraved.
Feast your eyes on this eclectic artwork inspired by spiritual beliefs, magical techniques, mythology, and otherworldly experiences. This Occult Design features obscure symbols and signs which wrap around the entirety of this High Polish Black lighter using Zippo's photo image 360 process.
Slithering its way into your collection will be this new Snake Skin design! This unique design presents a snakeskin pattern that completely envelopes the surface of the lighter using the 540 color process. This precision artwork creates a beautiful arrangement, perfect for displaying at all angles.
The Kimono is a traditional Japanese garment that has charmed its way around the world due to its beauty and style. Their patterns are unique, traditional, powerful, and meaningful. This blue model depicts an array of colorful flowers and red-crowned cranes; these majestic birds are native to Japan and the eastern Asia region.
In a world where a banana taped to a wall is "fine art," Zippo throws its flint dispenser into the ring. A design of our famous flint wheel dispenser is taped to a White Matte windproof lighter using the color imaging process. Never lose your flints with this irresistible design.
Greetings from Zippo- Home of the Zippo Windproof Lighter! In this 540 Color design, Zippo artists take inspiration from iconic greeting postcards. "Greetings from Zippo" is wrapped around the windproof lighter, with Zippo's Bradford, PA headquarters in the background. Displayed within each letter is an iconic reference to the Zippo brand. Can you name them all?
Deception is everywhere, a plague that has affected humanity since the beginning of time. This design displays a Plague Doctor in the foreground, with a signal tower broadcasting disinformation to the masses behind it. This eerie design is color imaged on a Black Matte Windproof Lighter.
This Abstract Psychedelia design is created by combining two unique methods, 540 Color and Glow-in-the-Dark. Psychedelically inspired art is wrapped around the entirety of this lighter by using the 540 Color design process, where the Glow-in-the-Dark process brings a whole new level of creativity to this design. Expose this trippy piece to light, then turn off the lights to see this Zippo lighter shine!
This Zippo design takes the art from the streets to a Black Matte lighter. This Zippo Street Art design is created using the color imaging process and features colorful Zippo-themed graffiti on a stone wall. This stone canvas shows the iconic Zippo windproof lighter, the Zippo logo, and a skull with a mass of vivid paint splats. Comes packaged in a gift box. For optimal performance fill with Zippo lighter fuel.
Market development involves taking existing products and trying to sell them within new markets. One way to reach a new market is to enter a new retail channel. Starbucks, for example, has stepped beyond selling coffee beans only in its stores and now sells beans in grocery stores. This enables Starbucks to reach consumers that do not visit its coffeehouses.
Table 2 Horizontal Integration. Horizontal integrations refers to pursuing a concentration strategy by acquiring or merging with a rival. The term merger is generally used when two similarly sized firms are integrated into a single entity. In an acquisition, a larger firm purchases and absorbs a smaller firm.
At times, firms try to expand their presence in an industry by acquiring or merging with one of their rivals. This strategic move is known as horizontal integration. An acquisition takes place when one company purchases another company. Generally, the acquired company is smaller than the firm that purchases it. A merger joins two companies into one. Mergers typically involve similarly sized companies. Disney was much bigger than Miramax and Pixar when it joined with these firms in 1993 and 2006, respectively, thus these two horizontal integration moves are considered to be acquisitions.
Some purchased firms are attractive because they own strategic resources such as valuable brand names. Acquiring Tasty Baking was appealing to Flowers Foods, because the name Tastykake is well known for quality in heavily populated areas of the northeastern United States.
Horizontal integration may provide access to new distribution channels. Some observers were puzzled when Zuffa, the parent company of the Ultimate Fighting Championship (UFC), purchased rival mixed martial arts (MMA) promotion Strikeforce. UFC had such a dominant position within MMA that Strikeforce seemed to add very little for Zuffa. Unlike UFC, Strikeforce had gained exposure on network television through broadcasts on CBS and its partner Showtime. Thus acquiring Strikeforce might help Zuffa gain mainstream exposure of its product (Wagenheim, 2011).
In the late 1800s, Carnegie Steel Company was a pioneer in the use of vertical integration. The firm controlled the iron mines that provided the key ingredient in steel, the coal mines that provided the fuel for steelmaking, the railroads that transported raw material to steel mills, and the steel mills themselves. Having control over all elements of the production process ensured the stability and quality of key inputs. By using vertical integration, Carnegie Steel achieved levels of efficiency never before seen in the steel industry.
Today, oil companies are among the most vertically integrated firms. Firms such as ExxonMobil and ConocoPhillips can be involved in all stages of the value chain, including crude oil exploration, drilling for oil, shipping oil to refineries, refining crude oil into products such as gasoline, distributing fuel to gas stations, and operating gas stations.
The risk of not being vertically integrated is illustrated by the 2010 Deepwater Horizon oil spill in the Gulf of Mexico. Although the US government held BP responsible for the disaster, BP cast at least some of the blame on drilling rig owner Transocean and two other suppliers: Halliburton Energy Services (which created the cement casing for the rig on the ocean floor) and Cameron International Corporation (which had sold Transocean blowout prevention equipment that failed to prevent the disaster). In April 2011, BP sued these three firms for what it viewed as their roles in the oil spill.
Vertical integration also creates risks. Venturing into new portions of the value chain can take a firm into very different businesses. A lumberyard that started building houses, for example, would find that the skills it developed in the lumber business have very limited value to home construction. Such a firm would be better off selling lumber to contractors.
Vertical integration can also create complacency. Consider, for example, a situation in which an aluminum company is purchased by a can company. People within the aluminum company may believe that they do not need to worry about doing a good job because the can company is guaranteed to use their products. Some companies try to avoid this problem by forcing their subsidiary to compete with outside suppliers, but this undermines the reason for purchasing the subsidiary in the first place.
Firms using diversification strategies enter entirely new industries. While vertical integration involves a firm moving into a new part of a value chain that it is already is within, diversification requires moving into new value chains. Many firms accomplish this through a merger or an acquisition, while others expand into new industries without the involvement of another firm.
Honda Motor Company provides a good example of leveraging a core competency through related diversification. Honda is best known for its cars and trucks but the company started in the motorcycle business. Through competing in the motorcycle business, Honda developed a unique ability to build small and reliable engines. When executives decided to diversify into the automobile industry, Honda was successful in part because it leveraged this ability within its new business.
Sometimes the benefits of related diversification that executives hope to enjoy are never achieved. Both soft drinks and cigarettes are products that consumers do not need. Companies must convince consumers to buy these products through marketing activities such as branding and advertising. Thus, on the surface, the acquisition of 7Up by Philip Morris seemed to offer the potential for Philip Morris to take its existing marketing skills and apply them within a new industry. Unfortunately, the possible benefits to 7Up never materialized.
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