BusinessWorld Magazine's Cover Story on Oracle India

[Saravanakumar Krishnan]

 

FYI. The latest issue of Business World has a cover feature spread across 5 pages, which comes as a strong endorsement of Oracle’s overall market leadership and strategy. A powerful headline – ‘Fusion of Hard And Soft Spells Success’ succinctly captures and lauds our positioning. The author has opened the story with a glowing customer testimonial from Tata Sky CTO (great to have a key account covered!); he then goes on to provide a detailed analysis of key elements of Oracle’s strategy across our portfolio. Our commitment to the hardware business, cloud and the focus on engineered systems is brought to life in Sandeep’s response to questions, as part of a one-page Q&A included in the story. Insights into how Oracle’s strategy competes with key rivals have been further illustrated through comments and quotes from third-party executives. Throughout the story, Oracle’s offerings have been positioned squarely ahead of its competitors. The Editor of the publication has very simply articulated the Oracle story.