Update on Social Marketing/Wildfire Survey
Darrell Reid
I appreciate so many of you taking the time to complete the survey! I have had a great response from Canadian departments, and am hoping to be able to compare the Canadian and U.S. perspective with as much data as possible. At present, my Canadian data is overwhelming my U.S. data. If you know of other U.S. departments in your region or elsewhere who may be interested in completing this survey, may I ask that you forward my request (below) on to them?
Thanks,
Darrell
My name is Darrell Reid, and I am the Fire Chief of Strathcona County Emergency Services in Alberta, Canada. As a component of my studies in the United States Fire Administration / National Fire Academy Executive Fire Officer Program, I have undertaken an Applied Research Project titled "From Reactive to Proactive: Incorporating Social Marketing Strategies to Facilitate Adoption of the FireSmart Program within the Strathcona County Wildland Interface."
In support of my research, I am asking representatives from the Fire Service in Canada and the United States for their perspectives on their department's role in the marketing and implementation of wildfire management programs. I am also collecting data on general fire department perceptions of wildfire mitigation and prevention programs such as FireSmart (Canada) or Firewise (U.S.), the barriers to adoption of these programs, and potential incentives which could increase their adoption.
Thank you for taking the time to answer this survey. It is estimated that the survey will take approximately 15-20 minutes to complete.
Please note that the deadline for completion of this survey is Sunday, February 14, 2010, at 1800 hours Mountain Time.
The link to the survey is:
http://www.surveymonkey.com/s/53XCKXZ
If you have any questions or comments about this survey, I can be contacted at 780-416-7239, or via e-mail at re...@strathcona.ab.ca. I would be pleased to share the results of the survey upon request.
Sincerely,
Darrell Reid,
Fire Chief and Manager,
Strathcona County Emergency Services
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Fraser, Scott
Good Morning,
Thanks,
Darrell
Sincerely,
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