Sell or Be Sold: How to Get Your Way in Business and in Life (.PDF) File

[Hille Katerberg]

Sell or Be Sold: How to Get Your Way in Business and in Life in PDF

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"How to Sell Or Be Sold: The Power of Deception" by Joseph L. Lanctot is a how-to book on making people believe what they want to hear. At first, the book reads as a straightforward business manual, discussing topics such as the importance of building relationships, creating a brand, and using hypnosis to get people to buy. However, as it goes on, you can sense the authors' thoughts about mind control and the impact that it has had on their own lives. One particular chapter focuses on the value of using an open mind, as opposed to a closed one. The tone of the book is breezy, yet it packs quite a wallop, hitting all the right notes, from selling a house to getting rich. Some of the tactics are a little over the top, but that's the case with most self help books.

The main character, Joseph L., talks about how he came to own this little book, which he calls a "Psychological Manual for the Persistent Investor." The reason why he feels compelled to share this with the investing public is because he's seen what can happen if you don't think before you act, and he gives some interesting insights into what makes some people so unwilling to trust their own instincts. In addition, Joseph Lanctot takes a look at what will happen to your investments should you fail to realize your goals, and he also gives a couple of suggestions about how to make it through difficult times in your personal life while keeping your mind open and positive.

I enjoyed this book and think anyone will find much that is useful. The fact that this was published just before the housing bubble implosion is interesting, and shows just how important positive thinking and foresight is. Of course, no one can predict when the housing bubble will collapse, and many are predicting that it will soon. The best advice in this book is to just stay positive, and don't let your fears about the economy effecting your business hold you back from doing what is best for your family. The way to succeed in the stock market is to know what you're doing, have a plan, and be willing to do whatever is necessary to achieve those goals.