International Management: Managing Across Borders and Cultures, Text and Cases (.PDF) File

[Hille Katerberg]

International Management: Managing Across Borders and Cultures, Text and Cases PDF File

Download Here : International Management: Managing Across Borders and Cultures, Text and Cases by Deresky, Helen (Hardcover).pdf

As the global economy continues to grow, more companies are looking for an approach to expanding their businesses internationally. International Management: Managing Across Borders and Cultures offers companies the ability to expand into new markets while maintaining their unique corporate DNA. This book provides an in-depth look at how to successfully market an international company. Authors Nancy C. Widmann, Amy B. Kubota, and Jennifer L. Weaver provide insightful, practical advice on how to design a successful marketing plan, develop effective communications, deal with cultural differences, and more. Best of all, this book is written for both seasoned executives who want to add an international component to their business and those who are new to international marketing.

"International Management: Managing Across Borders and Cultures" by Nancy C. Widmann, Amy B. Kubota, and Jennifer L. Weaver, is an outstanding reference guide that helps managers understand cultural diversity, how to effectively communicate across cultures, and how to select the right marketing strategies. Each chapter begins with a discussion of the key points and includes examples from industry experience and best practices. Additional resources are provided for managers to assess their own situation and those of their companies as well as the potential of the international market. The editors maintain the book's detailed and concise style while using a wide variety of examples to illustrate various points. The book's research and analysis are clear and concise, and the book ends with an excellent final chapter dealing with the effective use of media and international branding.

"International Management: Managing Across Borders and Cultures" is a valuable addition to the literature on global business and marketing. The editors provide clear explanations of cultural differences, marketing strategies that are appropriate for each market, and pitfalls to avoid as well as a review of the latest international marketing trends. This is an ideal book for executives who are thinking about expanding their company's presence overseas or who currently do business abroad. It is also a good choice for novice managers who may be interested in learning about international marketing and have an interest in expanding their business.