IMPORTANT: Tell The FDA What NATURAL Really Means.

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Catherine, The Herb Lady

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Dec 5, 2015, 8:49:14 AM12/5/15

to Edible Landscaping In the Desert-Good Looks, Good Scents, Good Eats

Dear Folks,

This is a quick post to let you know the FDA has finally decided they want to hear from US, the consumer on what NATURAL means.

The word NATURAL has been mis-used, abused and outright mis-leading as an informative adjective by food manufacturers, most of intended to draw you in with a word you think you know the meaning of, but they - like an magician illusionist - have made meaningless, because they can claim an insect or animal organ in a fruit drink or food is "natural".

YOU now have a platform to voice your opinion on what NATURAL means.

For years now food manufacturers have used chemicals made in a laboratory to create flavors from things like an animals organ to make "strawberry", "raspberry" or "enhanced vanilla" flavors they can call NATURAL FLAVOR.

Instead of beets for red they used an insect (cochineal) to create "NATURAL COLOR" for things like strawberry.

The FDA has finally opened for public comment the whole discussion about what we think of as NATURAL.

Please take a few minutes and give your voice to this REAL labeling issue.

https://www.federalregister.gov/articles/2015/11/12/2015-28779/use-of-the-term-natural-in-the-labeling-of-human-food-products-request-for-information-and-comments