Click Labs
Chitransh Sahai
Next: A Conference on Design Thinking
Click Labs, a full-service design-to-launch mobile apps company, along with eDC IIT Delhi (the Entrepreneurship Development Cell IIT Delhi) are to organize the Next conference on design thinking in New Delhi on February 1, 2014. It is aimed at bringing like-minded entrepreneurs face-to-face to squareuss the nuances of design thinking.
As readers would probably know, design thinking is a creative process that combines thinking with rationality, creativity and empathy, as against analytical thinking relevant for problem solving. It brings forth a distinctive culture and creativity in business processes. IDEO's David Kelly coined the term and it refers to principles covering mindsets and processes employable for solving complex problems. It apparently can inspire innovation and transform organizations. The approach emphasizes innovation within constraints such as economic viability and the traditional analytical/rational paradigm. It advocates a combination of the analytical/rational with the emotional/intuitive.
The Conference deliberations will be on the following themes:
- - What is Design thinking?
- - Use design thinking to generate ideas
- - Test ideas by using design thinking
- - Solving problem with design thinking
- - How to design great products
- - Business innovation and etc
The speakers who have already confirmed their presence at the conference include:
- Girish Lakshminarayana, who is the founder of FastCandidate.com and has created a course on how to design great products (for Udemy.com)
- Mark Watson, who is a co-convenor Design Providence, Indo-Australian Design Research Alliance
- Manoj Kothari, who is a director at Onio Design
- Jay Thakkar who is an Assistant Professor at Faculty of Design, and Head of Research at Design Innovation and Craft Resource Centre (DICRC) at CEPT University
- Rumy Narayan who is a sustainability expert at Digiqom
- Ishan Khosla who is the founder of Ishan Khosla Design
- Bhavish Aggarwal who is a Co-Founder and CEO at Olacabs
Other speakers are expected to join them.
Nearly 250 people are expected to attend and are likely to include, besides individuals interested in learning experiences, thought leaders and entrepreneurs interested in practicing design thinking, business innovation. Designers and managers who work within Indian companies, non-profit organization and graphic design practitioners who produce all forms of visual communications for clients are expected to be present throughout the event.
Partners
Those who choose to partner with Click Labs for the conference as sponsors can expect to benefit in terms of their promotional and marketing objectives. More specifically, they are likely to:
- Gain greater visibility through media coverage and publicity
- Interact with entrepreneurs with varied backgrounds
- Create brand awareness through audio-visual impact and achieve better product placement
- Utilize marketing material and event branding to extend marketing reach to global levels
- Have opportunities for networking and business development
Sponsorships can be in cash or kind and interested parties can even sponsor advertising space in print or electronic media.
Among those who have joined as partners: TiE Delhi-NCR , Nurture Talent, SMEJoinup, TLabs, 91springboard, Post my greetings.
About Click Labs:
Click Labs is a mobile applications development company, founded in 2010 with a mission to provide technology solutions that work just right. In a span of three years, Click Labs has grown to a team of 120 members with offices in India and the USA. It has executed over 100 successful applications and the team is extensively known for its partnerships with startups & SMEs to design, build and launch their MVP (Minimum Viable Product) in the market.
As a company, Click Labs provides app development and solutions consulting, development for all operating systems, marketing strategies, mobile, web and cloud based network solutions. Click Labs has in-house teams to conceptualize, design, develop and launch marketing plans for apps to achieve optimum results.
About eDC IIT Delhi:
The Entrepreneurship Development Cell (eDC), IIT Delhi is a cell which aims to support and augment the efforts of budding entrepreneurs in the college level to get established as a successful and independent entrepreneurs, by providing them with advice regarding financial support, organizing workshops which help to teach the young 'College Entrepreneur' become acquainted with the lingo of the Business world, learn and implement marketing strategies and learn about the different areas in which earlier budding entrepreneurs have been successful.
Anmol Jain
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