Google Ad Grants: Adwords for nonprofits

[Brian Bukowski]

Happy New Year everyone!

In case you missed it, Google has opened their Adwords for nonprofits to Canada. 10K worth of advertising a month! Hard to turn down.

More information here:

http://www.google.ca/intl/en/grants/eligibility.html

We have just put in our app—will update the group as we go forward.

Brian

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Brian G. Bukowski

Web Manager, Anglican Church of Canada

www.anglican.ca  v: 416.924.9199 x 340  m: 416.301.2546  e: bbuk...@national.anglican.ca

skype: briyyz  Twitter: @brianyyz

[Nik Beeson]

Thanks for this Brian.
Super useful.
Will check it out.

Wondering if anyone has insight into Facebook’s decreasing organic reach, and increasing push to have users ‘pay for reach’ or ‘pay-to-play’.

“A Facebook spokesman confirmed that the overall organic reach of Facebook posts from brands is in slow decline.
"We're getting to a place where because more people are sharing more things, the best way to get your stuff seen if you're a business is to pay for it," he said.”

http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/

There’s a Petition to Facebook to do what Google did, and launch a Facebook Ad Grants program.
http://www.change.org/petitions/facebook-save-nonprofits-from-being-silenced-with-facebookadgrants

 

Nik @ KAIROS

 

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Nik Beeson
KAIROS Canada
Digital Communications Program Coordinator
416.463.5312 x237
nbe...@kairoscanada.org
Skype: nik0kairos

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[Christopher Wulff]

I've been working with orgs for a few years that had this grant. Google recently upped the bid limit which was nice because a lot of the more valuable words were simply outside the bid range for grant recipients (who were limited to $1 if memory serves correctly). Also, finally removing the religious organizations exclusion is great news.

TechSoup Canada hosted a good workshop on getting set up with Google Grants Adwords a few years ago. The webinar recording is here: http://www.techsoupcanada.ca/learning_centre/webinars/2011/09/29/google_grants

CW

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Christopher Wulff

cwu...@patienceandfortitude.com
@cwulff
647-708-2622