Christmas Online Sales and eCommerce
eCorner Group Manager
sales this Christmas are expected to be up around 25% over 2006.
Buying online for Christmas starts as early as September but the real
peak happens in the first week of December. Last year sales in that
week increased 100% over 2005.
To be ready for Christmas you have to think of a number of logistic
issues:
1. Is you online store ready? It is no use waiting until December to
set up the store as you just won't make it in time.
2. Do you have the products to sell? Getting the stock can be tricky
the closer you get to Christmas so you need to know what you will need
now.
3. When is my delevery cut off date for Christmas? It is no use
selling to a customer who expects pre Christmas delivery if you cannot
get the product delivered on time. So you need to tell your buyers
what they can expect if they buy on the 24th December.
4. Think about promotions? You can setup special Google Adwords
Campaigns just for Christmas and help drive Christmas traffic to your
store.
Bottom line is Christmas in the most important retail selling time in
the year and you need to be prepared to take advantage.