Re: pop environmentalism

[Luca Gambirasio]

Dear all,

Pop music has been used worldwide to support environmentalism in a variety of contexts. But how can an essentially neoliberal cultural product achieve such goals? In this newly published case study, I examine, through an ecomusicological lens, the work of three Italian pop artists to understand when this music can effectively serve as a vector of change and when it amounts to mere greenwashing.

https://doi.org/10.1558/jwpm.33029

researchgate

All my best,

Luca Gambirasio

Il giorno gio 23 apr 2026 alle ore 09:20 Luca Gambirasio <lucagamb...@gmail.com> ha scritto:

Dear all,

Pop music has been used worldwide to support environmentalism in a variety of contexts. But how can an essentially neoliberal cultural product achieve such goals? In this newly published case study, I examine, through an ecomusicological lens, the work of three Italian pop artists to understand when this music can effectively serve as a vector of change and when it amounts to mere greenwashing.

View of Pop Environmentalism

All my best,

Luca Gambirasio