Fwd: Guest talk-Mr. Laxmikanth Madapaty
Swasti Gupta
From: "E & C Engg [MU-MIT]" <elect...@manipal.edu>
Date: Feb 4, 2015 3:33 PM
Subject: Guest talk-Mr. Laxmikanth Madapaty
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Cc: "Subramanya G. Nayak [MU-MIT]" <gs.n...@manipal.edu>, "Somashekara Bhat [MU-MIT]" <soma...@manipal.edu>, "somab...@gmail.com" <somab...@gmail.com>, "Suhas M. V. [MU-MIT]" <suha...@manipal.edu>
Dear Colleagues/ students,
A guest lecture by Mr. Laxmikanth Madapaty, Director, Product Marketing, Quantcast, San Francisco, USA will be held on 09th February, 2015.
Target group: UG and PG students of all branches of Engineering & Technology and Faculty of MIT Manipal
Topic: Career Management – Reflections from a MIT alumnus 1992.
Date & Time: 09th February, 2015; 3-30 PM onwards
Venue: AC Seminar Hall (AB2)
All are cordially invited.
Brief Resume of the speaker
Academic background
Bachelor's Degree in E & C Engg from MIT, Manipal during 1988 -1992.
Faculty in the department during 1992-93.
M.S. in Electrical Engineering from Rutgers University-New Brunswick.
MBA in Marketing, Finance, Management & Strategy, Entrepreneurship from
Northwestern University - Kellogg School of Management and has developed go-to-market plan and channel build-out strategies for Go2Call, a global
VoIP startup
He wrote business plan to create a startup venture in nanotech sensors for the US Army and for the Manufacturing industry
He was also involved in building financial and valuation models for Ford Motor Company's acquisition of Jaguar Cars Ltd. for a finance course
Work Experience
- Lead Program Manager, Senior Wireless Applications Engineer at Lucent Technologies during May 1997 – July 2004 (7 years 3 months)
- Product Marketing Manager Intern, Security Business & Technology Unit, Windows Platform Division , Microsoft Corporation, May 2005 – July 2005 (3 months)
- Product Marketing Manager, Windows Phone, Microsoft - Mobile Communications Business , September 2006 – March 2009 (2 years 7 months)
- Senior Product Marketing Manager, Mobile & Local Advertising, Microsoft Corporation, April 2009 – August 2011 (2 years 5 months)
- Head of Global Marketing, AdWords Express, Google, September 2011 – April 2014 (2 years 8 months)Mountain View CA
- Presently as Director of Product Marketing, Quantcast, May 2014 – Present (10 months) at San Francisco, California.
He is
product marketing and business development leader with over 10 years of expertise in the wireless/mobile industry, business marketing, online & offline advertising. He has enjoyed growing new businesses, markets, and revenue streams with an entrepreneurial
zeal. He has experience in large, turnaround, and start-up environments, both domestic and international.
He led cross-functional teams of 5-25 members and managed budgets of $2M+. Mr. Lax is
good at creating new monetization opportunities and expanding existing ones. He drove annual revenues of $100M+ in most recent role. He has been recognized for identifying and rapidly building symbiotic relations with strategic
partners.
He has lifelong fascination with connecting people and information through wireless/mobile innovations.
Regards,
HOD, E&C