The Magento solution can be made to suit your business model. You can even use it to have buyers refer friends and obtain points for those, as well as for themselves. It allows you to be creative with your brand and with how it operates. Registration on the platform are made easy. This is only one example of personalized shopping, but clients can pick or even invent their own. Want to come up with a completely new function? It's likely we can make it real.