PDF ebook Strategic Marketing Management, 9th Edition by Alexander Chernev

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Strategic Marketing Management, 9th Edition

by: Alexander Chernev

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Book Description :

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Book Details :

Author : Alexander Chernev
★★★★☆ 4.5 from 5 stars (81 reviews)
Publisher : VintageCrossing
Language : English
ISBN-10 : 1936572508
ISBN-13 : 9781936572502
Published Date : 1 January 2018

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