Very good question.
I think some progress can be made if we remember who's acquiring food for households. Is it a busy mom who barely has time to finish her errands? If so, she may disregard any appeal that requires her to go out of her way to buy "specialty" food. When I first started buying local food, it was kind of a nightmare to figure out which stores had local produce, and when they might have it, and how I could fit even more shopping errands into my routine.
There might be a way to position local foods as an easy choice, convenient to find, and of higher quality than imports. In the Toledo area, we're blessed with multiple farmer's markets, as well as The Andersons stores and MacQueen's orchard store. I know I can buy local apples and cider nearly year-round, so I rarely buy imports. It took me about two years to realize that local apples are plentiful AND convenient.
Then I started buying local eggs. Again, it took a year or so for enough vendors to bring a consistent supply to the markets. But now I know that I can get really great eggs locally, so if I have to skip a week I am willing to wait for the next opportunity. Between the three items (cider, apples, and eggs), autumn squash, and some Wood County beef, we are probably close to spending 10% of our grocery budget locally.
Other items are more in the hit-or-miss category: I catch them when I can, but am not interested in making multiple car trips to search them out.
In Defiance-Henry-Fulton-Williams counties, how convenient is it for the average shopper to find local food close to home, during her free time? Do the grocery stores carry local produce, or is all the action at the farmer's markets? I really enjoy stopping at farm stands when I'm passing through those areas, but I know that's not necessarily a viable shopping strategy for busy people.
Cynthia Poe
Toledo
On Apr 16, 2011, at 5:03 PM, mo_tr...@msn.com wrote:
> I was greatly inspired by our most recent ELF Network meeting on
> Tuesday, April 12th.
>
> After reviewing our most recent projects, Soup Supper and Everybody
> Eats, our attention moved to the up and coming season.
>
> Conversation about the Farmers Markets opening in our area and ideas
> to encourage folks to shop locally encouraged me.
>
> At my recent presentation at the Everybody Eats Conference, I
> presented statistics from our local communities.
> According to our most recent census of 2009, if our community
> households would commit just 10% of their food budget based on 9.3% of
> their median income to their local farmers markets we could bring the
> following revenue to our communities:
> Williams County: $6,588,801
> Fulton County: $7,453,620
> Henry County: $5,131,795
> Defiance County: $6,984,673
>
> It makes more than "cents" to do this people it makes MILLIONS!!
>
>
>
>
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Cynthia Poe
poel...@accesstoledo.com