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lonelygirl15 is an American science fiction thriller web series created by Miles Beckett, Mesh Flinders, Greg Goodfried, and Amanda Goodfried. It was independently released on YouTube from June 16, 2006 to August 1, 2008, and was also briefly released on Revver and Myspace. The series revolves around the initially mundane life of homeschooled 16-year-old Bree Avery (Jessica Lee Rose), who uses the username Lonelygirl15 online. She goes on the run with her friend Daniel (Yousef Abu-Taleb) after her parents' mysterious religion is revealed to be The Order, a blood-harvesting operation that wants her "trait positive" blood. The series is presented through video blogs, or vlogs, originally recorded solely from Bree's bedroom.
After discovering YouTube in 2005, Beckett, then a doctor, came up with the idea for a series of staged video blogs presented as though they were real, and set out to create Lonelygirl15 with Flinders, a filmmaker. The two wrote a script and came up with the character of Bree together. Greg and Amanda Goodfried, both lawyers, were brought on to handle the business aspect of the project and to manage Bree's online affairs, respectively. Bree's first few vlogs were posted to the Lonelygirl15 YouTube channel in June 2006, and they quickly gained popularity on the website, with users believing Bree to be a real person making videos about her everyday life. Lonelygirl15 eventually became the most-subscribed YouTube channel.
As the series gained popularity, viewers began to question its authenticity, and users of the Lonelygirl15.com forum soon found proof that it was fake after messaging Bree on Myspace and tracing her IP address to the offices of Creative Artists Agency, where Amanda Goodfried worked. A story published by the Los Angeles Times revealing this information, as well as a post on journalist Tom Foremski's blog Silicon Valley Watcher revealing Rose's identity, led to the project being outed as a hoax in September 2006. Viewership for the series continued to grow after the reveal, and it experienced its highest viewership in 2007.
Bree has frequently been called YouTube's first viral star, and Lonelygirl15 became known for calling into question the authenticity of web content and for pioneering vlogging. Over the course of its release, Lonelygirl15 won a Webby Award and a VH1 Big in '06 Award, and was nominated for a YouTube Award. EQAL, a production company founded by Beckett and Flinders, produced several spinoffs of the series, including KateModern and LG15: The Resistance.
Bree Avery (lonelygirl15), a homeschooled 16-year-old girl, begins posting video blogs on YouTube about her mundane daily life and her interests, such as science and her purple monkey puppet, P-Monkey. Her best friend, Daniel (Danielbeast), occasionally appears in the videos and uploads videos of his own, and a romantic connection between Daniel and Bree starts to form as tensions regarding Bree's family's strange, unnamed religion arise between Bree and Daniel, and later between Bree and her parents. Bree is soon chosen to participate in a mysterious ceremony for her religion, which she must prepare for by dieting, take shots, and learning Enochian. After an argument between Bree and Daniel, Daniel starts following her outside and recording her while she prepares for the ceremony with her "helper", Lucy. Daniel discovers that Lucy has photographs of him on her computer and staged a fake ceremony with Bree to trick him while he was recording, and Bree asks her parents to tell the deacons of her religion that she no longer wants to go through with the ceremony, to which they agree.
Beckett met Ramesh "Mesh" Flinders, a screenwriter and filmmaker from Marin County, California,[8] during a birthday party at The Gaslite, a karaoke bar in Santa Monica, in April 2006.[9][10] The two quickly became close and wrote a script, as well as a storyline for the first three months of vlogs, in two weeks. Together, they came up with the character of Bree, a quirky, homeschooled 16-year-old "girl next door" belonging to a strange religion who would post daily vlogs, occasionally with her best friend, Daniel, until one day she disappeared. When she disappeared, the two would make an independent direct-to-video film styled after The Blair Witch Project and based on the vlogs in which Bree's fans go looking for her. The idea for the film was eventually scrapped after the series gained traction on YouTube. Bree's character was partially inspired by Flinders's own sheltered upbringing on a commune in Northern California, as well as his knowledge of the occult.[6][7] Flinders would later leave the series in 2007 to work on other projects.[10]
Greg Goodfried, a lawyer and friend of Flinders and Beckett, was brought on to manage the business aspect of the series, while Amanda Solomon, Goodfried's wife and an attorney for Creative Artists Agency, was brought on to act as Bree online, which included managing her Myspace account and replying to emails sent in by fans.[11] Grant Steinfeld, a software engineer from San Francisco, was also brought on to help distribute the videos and create a dummy website for the series, though he soon dropped out of the project.[8] Before they found someone to portray Bree in the videos, Beckett and Flinders posted two video replies to popular YouTubers at the time on a channel titled Lonelygirl15.[7] Using space and resources provided by the nonprofit organization Film Independent, Flinders, Beckett, and Goodfried held a casting call in Los Angeles, which they posted on Craigslist as The Children of Anchor Cove.[9][12] After graduating from the New York Film Academy, then-19-year-old actress Jessica Lee Rose moved to Los Angeles to start her acting career. After finding the Craiglist listing, she auditioned for the role in April 2006. The three cast Rose for the role due to her youthful appearance and relative anonymity at the time, as she had only been to one other audition before that.[9] Despite some initial hesitancy after finding out it would be on the Internet, worried that it was either a scam or a pornographic film, Rose agreed to take on the role.[11] She later said of playing Bree, "I loved that character. It's one of my favourites that I've ever gotten to play."[7]
Rose's first vlog as Bree, "First Blog/Dorkiness Prevails", was posted to the Lonelygirl15 YouTube channel on June 16, 2006. It was one minute and 35 seconds long, unscripted, and produced with a budget of $130.[14] The video used a broken desk lamp and natural light from a window for lighting, and was filmed using a Logitech QuickCam in Flinders's bedroom, which was decorated with furniture from thrift stores and Target, including a pink feather boa and a floral blanket, to give it the appearance of a teenage girl's bedroom. Bree was nonetheless presented to viewers as a real teenage girl vlogging her day-to-day life.[11] Each of the channel's videos were scripted, though Rose frequently paraphrased lines or improvised around them in order to make the character seem more natural. She was instructed by the show's creators to study other vloggers of the time to build her character.[15] According to Rose, episodes typically took about one hour to film on average.[16] Two or three episodes would be shot per day, the day after they were written, and Beckett would edit them the day after they were filmed.[6]
After it was revealed that the series was a hoax, the storyline went on to grow more complex and include more characters, with four to five episodes being posted to YouTube, Revver, Myspace, and the show's website per week.[17][13][18] The series developed into an alternate reality game, with comments underneath the videos influencing plotlines in the series and getting acknowledged by characters, who would ask for viewers' help with solving puzzles.[19][20] The first season of Lonelygirl15 ended in August 2007 after 260 episodes, with the season's final 12 episodes being released exclusively on MySpaceTV and Lonelygirl15.com over 12 hours.[12] Bree's death at the end of the first season was prompted by struggles to renegotiate Rose's contract as well as requests from Rose herself to have the character die.[9] The series continued until August 1, 2008, when the channel's last video was posted.[21]
According to Flinders, Lonelygirl15 was largely self-funded in the beginning, and he and Goodfried went into around $50,000 of credit card debt trying to fund the series.[9] In October 2006, Lonelygirl15 partnered with the United Nations to make an advertisement for its Millennium Campaign's "Stand Up" anti-poverty project, in which Bree spoke to viewers about poverty and what could be done to stop it.[22] Regarding the campaign, a writer for Gawker asked, "...does an internet celebrity carry any weight when said celebrity is more or less nonexistent?"[23] Lonelygirl15 later became the first web series to include product placement when its creators signed a five-figure deal with Hershey's for Bree to chew Ice Breakers Sours gum in an episode in March 2007.[10][24] The show's creators, worried that fans would be upset by product placement, posted a poll to the Lonelygirl15 website, to which 90 percent of respondents said they approved of the series using product integration.[25] Around that same time, static pay-per-click advertisements were included at the end of episodes by Revver.[19]
In order to increase the popularity of Lonelygirl15's early videos on YouTube, Beckett replied to every comment so that the videos would appear in YouTube's "most discussed" section. He also figured out what part of the videos YouTube's algorithm picked out a thumbnail from so that they could strategically place the best thumbnail at that point in the video, which yielded more views.[7] "My Parents Suck", a video posted to Lonelygirl15's channel two weeks after "First Blog/Dorkiness Prevails", gained over 500,000 views in a week, with Flinders attributing the spike in viewership to Bree's relatability.[11] Lonelygirl15 quickly became the most-subscribed channel on YouTube, surpassing geriatric1927, and 24 more videos were posted to the channel over the following three months, most of which appeared in YouTube's "most viewed" section.[29][7]
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