THE BEYONCÉ EXPERIENCE LAUNCHES GLOBAL ANTI-HUNGER INITIATIVE
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BEYONCÉ, PASTOR RUDY RASMUS, THE GLOBAL FOODBANKING NETWORK AND
AIDMATRIX TEAM UP ON VIRTUAL FOOD DRIVES
Donations Will Help Feed the Hungry in Ethiopia, Turkey and India
Houston, TX. (October 18, 2007) - Grammy Award winning singer,
songwriter and actress Beyoncé announced today that she is joining her
minister and friend Pastor Rudy Rasmus, the Global FoodBanking Network
and Aidmatrix® to launch an international virtual food drive
initiative. Beyoncé says, "Reaching out and touching lives is
incredibly empowering, that's why I want my fans to experience more
than my music.
I want them to experience the joy of making a difference by helping
someone else."
The virtual food drive provides an easy way to get food to those who
need it most:
It's customized: You select from a shopping list that is appropriate
for each country.
It's efficient: The Global FoodBanking Network can leverage your
donation to acquire more food than you would be able to buy in a
grocery store with your donation.
It's effective: Your donation is quantified. For illustrative
purposes, you can see how many people you are helping.
It's innovative: Aidmatrix uses technology through the Internet to
connect donors to those in need, so anyone who logs onto the website
can aid with Hunger.
Pastor Rudy adds: "This unique partnership gives everyone the
opportunity to make a difference, regardless of location or
resources. In Ethiopia, Turkey and India even a small contribution
can help
feed many people."
Hunger is a problem that exists in all countries. Statistics show
that it affects families where both parents are working but struggle
to make ends meet; it affects seniors who find themselves with limited
access to transportation and food; and it affects millions of children
around the world who may not know where they will find their next
meal. In countries like Ethiopia, Turkey and India, hunger is often
the most significant cause of disease and death.
Beyoncé asks her fans to help. "I want to encourage people to get
involved in the fight against world hunger, in Pastor Rudy's ongoing
mission to help the least among us, and in the work of The Global
FoodBanking Network. Any help - by donating even a small amount - can
make an enormous difference."
Beyoncé grew up attending St. John's Church with Pastor Rudy, where
she learned at a young age the importance of reaching out and helping
those who are less fortunate. Pastor Rudy is an urban prophet and
humanitarian committed to ending hunger in the world. He is the author
of a new book entitled "Touch" which profiles his unique brand of
sharing radical love and hospitality in a broken world and a new music
project (the book's sound track) entitled "The Pastor Rudy
Experience." "I am committed to touching and changing the world... one
life at a time," Pastor Rudy says. www.pastorrudy.net
The Global FoodBanking Network is an international organization that
works collaboratively to reduce world hunger by securing more food and
enhancing the ability to efficiently distribute food through food
banks and the food bank network around the world. www.foodbanking.org
Aidmatrix delivers powerful solution tools to connect those who have,
with those in need. Aidmatrix mobilizes more than $1.5 billion in aid
annually, helping to get the "Right Aid to the Right People at the
Right Time™. www.aidmatrix.org
You can learn more at www.beyonce.com, www.pastorrudy.net,
www.survivorfoundationofhouston.org , www.spiritrisingmusic.com,
www.musicworldentertainment.com