No YouTube Ad-Targeting for Kids... But there is $100 million for Kid-content Makers to Balance Karma?
Neil Havermale
Creators of child-directed content will be financially impacted by the changes required by the FTC settlement, YouTube admitted today. The settlement will end the use of children’s personal data for ad-targeting purposes, the FTC said. To address creators’ concerns over their businesses, YouTube also announced a $100 million fund to invest in original children’s content.
The fund, distributed over three years, will be dedicated to the creation of “thoughtful” original content for YouTube and YouTube Kids globally, the company says.
“We know these changes will have a significant business impact on family and kids creators who have been building both wonderful content and thriving businesses, so we’ve worked to give impacted creators four months to adjust before changes take effect on YouTube,” wrote YouTube CEO Susan Wojcicki in a blog post. “We recognize this won’t be easy for some creators and are committed to working with them through this transition and providing resources to help them better understand these changes.”
YouTube plans to share more information about the fund and its plans in the weeks ahead.