A-Z Glossary Of Computer And Internet Terms and Their Meanings
e-Marketing Company
American Standard Code for Information Interchange. One of the most
common formats for transferring data from one place to another.
Banner Ad An advertisement in the form of a graphic image on the Web.
Size is defined by pixel dimensions. Also known as buttons and tiles.
Baud Rate
A unit of measure of transmission speed. Named after J.M.E. Baudot
(1845 -1903), French engineer. Originally, baud was used for telegraph
transmissions, and meant one Morse code dot per second. Baud is a
measure of the number of signal-state changes per second; for example,
voltage or frequency changes. It is sometimes, but not always, the
same as the number of bits per second.
Bits per second (bps)
Baud rate is often confused with bits per second, which is a measure
of transmission speed; the number of bits that pass a specific point
per second.
Browser
A Web access program that requests HTML documents from Web servers and
lets you view it.
Bookmark
Bookmarks allow quick loading of a Website without retyping the URL.
Button
A picture or icon, often with copy, that serves as a hyper link. Also
known as banner ads and tiles.
Content
Information on your Website, such as background, product information,
pricing and contact information.
Cookies
The coding left on your computer by Websites you have visited.
Daughter Window
A second appearance of a browser window that displays specific
information such as a demonstration or advertisement. Closing this
window returns the visitor to the previous Web page. A daughter window
can be any size, and is typically called daughter when the browsing
page is small. If larger or equal to the size of the Web page
displayed, it may be called a sister window.
Default
A selection made automatically in a program if the user specifies no
explicit selection, such as a display font type and size.
Directory Path
Device and directory names needed to locate a particular file in a
given file
system.
E-mail Address
Defines a user of a host server (computer and domain)
Example: in...@e-marketingcomany.com
Firewall
Security for Intranets is achieved through a firewall, which prevents
unauthorized
outsiders from gaining access to the server/computer. Insiders,
however, may cross through the firewall to retrieve data from the net
proper. Firewalls work by disabling part of the packet-switching
activity of the Internet.
Front Door
An intermediate Web page between a banner ad and an existing Website.
Typically, front doors will pay off the sales proposition of a banner
and transition to a Website. Also known as a splash page, bridge page,
landing page or destination page.
GIF
Graphics Interchange Format. A type of graphics file. Graphics in Web
documents can only be in .gif, .jpeg, or .jpg format.
GUI
Graphical User Interface. Pronounced gooey, GUIs make graphical Web
browsers possible; they make it easy for users to see and use
computerized information of all kinds.
Hit
A measure of site or banner traffic. A hit is every call to a Web
server. For example, an HTML-based banner ad has 2 images and the HTML
supporting them, resulting in 3 hits.
HTML
HyperText Markup Language.The basic coding system used to create Web
documents.
HTTP
HyperText Transfer Protocol. The data-transmission protocol used to
transfer Web documents across the Internet. Adding a small 's' to this
indicates it is a secure connection.
Hyper Link
Links you can click on in HTML documents to go to other Web resources.
HyperText
In a text of a file, hypertext links are highlighted in various ways
(as blue words, forexample). These are keywords that have the address
of a new page embedded invisibly under them. When you click on a
highlight, you are linked directly to the new page. Hypertext links
may take you to other text, to pictures and graphics, to animations,
to film clips, or to audio clips.
Impression
A measure of how many times a banner is displayed. Count one
impression
each time the banner is shown.
Interstitial A Rich Media ad or demonstration that will load and
interrupt a visitor's traffic pattern. An interstitial can be
requested, or it can surprise the visitor, depending on its purpose
and programming.
The Internet
A series of computers linked together through a common language.
Intranet
A private network within an organization; an Internet inside a
company.
IP Address
Within the machinery of the Internet, IP addresses are numerical.
ISP (Internet Service Provider) An ISP is any company that provides
Internet access and services to its members.
JPEG
Also known as JPG. JPEG stands for Joint Photographic Experts Group;
it's the format you put graphical images such as photographs in to put
them on your Website. JPEG files take the extension .jpg.
K-Weight
The size of a file, as measured in kilobytes.
Layout
The overall arrangement of the elements in a document.
Link
A link connects a user with a section of the document or Web page you
are currently on, or to a completely different document location.
Modem
A peripheral device that allows computers to communicate with each
other. Modems modulate the digital data of computers into analog
signals to send over the telephone lines, then demodulate the data
back into digital signals to be read by the computer on the other end;
thus the name modem. Modems are used for sending and receiving
electronic mail, connecting to bulletin board systems, and surfing the
Internet.
Online
Term meaning you are connected to the Internet.
Operating System
The underlying control program on a computer that makes the hardware
run and supports the execution of one or more applications.
Plug In
Software or hardware added to a system that allows you to view
features such as video.
Protocol
A common protocol, or language, is used on the Internet so that people
with different types of computers all over the world can correspond
with each other.
Routers
Specialized computers that store data packets and pass them between
networks. Routers determine all possible paths to the destination
address and pick the best route based on traffic load and number of
hops. A router can be a hardware device or a combination of hardware
and software.
Search Engine
A special Website like Google or Yahoo! that allows you to type in
specific topics or words (aka keywords) and search for information on
the Web that is related.
Server
A computer where your information lives and often hosts several
workstation computers backup files. Servers maintain large amounts of
data such as Websites and can receive requests for information from
other computers based on queries and security protocols.
TCP/IP
Internet protocol is called TCP/IP, which stands for Transmission
Control Protocol/Internet Protocol. The function of the TCP is to
break down Internet messages into small packets of data. The function
of the IP is to attach an address to the packets so that the Internet
knows where to send them.
Traffic Analysis
The process of tracking Web visitors from an external Web source into
a Website and throughout the site. Measurement may include CTR (Click-
Through Ratio), unique visitors, time spent on site, time of day
activity occurred and post-click activity.
URL
Uniform Resource Locator. A Web address or domain name.
User
A person who accesses data from computers and the Internet.
WWW
World Wide Web. A series of electronic texts, associated images and
sounds with embedded hyper links to other nodes of text and images.