10 quick and easy tricks for staying at the top of your customers' search engine results.
e-Marketing Company
to get your website in a good position. Your investment has finally
paid off, and you find yourself on the first page of search results.
After a week or two, though, you notice your website drops from the #5
position on page one to the #3 position on page two. Were all your SEO
efforts even worth it?
Wait! Don't give up on search engine marketing yet. If your website
seems to be losing ground, don't panic--get back in the web marketing
game. Fight back with these 10 tricks, and keep your website from
fading into oblivion.
1. Update existing content. If it's been a while since you last
updated your website content, now's the time to do it. Update
headlines, sub headlines and body text. Remember: Search engine
spiders aren't looking for just any content; they're looking for
content that's fresh and keyword-rich.
2. Add more content. Make sure there are at least 200 words on your
main and landing pages. If there aren't, add more words. If there are,
add 50 to 100 more words. Don't forget those keywords.
3. Add new pages. If you're trying to optimize an image-based or small
website, add new content pages. Consider adding landing pages,
articles, blogs, newsletter archives, site maps, etc.
4. Add internal page links. Link every page on your website to your
main pages (i.e. home, about, products, etc.). Main links should
appear near the top (i.e., top or side navigation) and should be
repeated at the bottom of every page. Link to landing pages from
within body text. Also, use your images to link to internal pages.
5. Add links to your website from relevant external sites. The key
here is relevant. Link from sites that matter, such as online ads,
published online articles (Tip: Create a signature line; see mine
below), professional groups and organizations, testimonials from
client sites, etc.
6. Rename pages. Incorporate your keywords into your page names. Don't
just call your about page "About". Call it about_keyword.htm. For
example, I'm an Atlanta-based SEO copywriter, so my about page is:
about_Atlanta_seo_copywriter.htm.
7. Rename images. If your images have generic names, rename them to
include your keywords. For example, if you're a Houston-based dog
sitter, don't name an image littledogpics.jpg; instead, name it
Houston_dog_sitter_littledogs.jpg.
8. Update alt tags. Add alt tags to your images. Make sure your
keywords are included as part of the tag. For example, if you're a
residential painter, your alt tag should read:
alt="residential_painter_yourname".
9. Update meta tags. Replace irrelevant keywords. Limit meta tag
keywords and descriptions to the keywords and keyword phrases used on
the page. Refresh your description meta tag regularly.
10. Update the page title. Update the title every few weeks or every
other month. If you add another page by copying an existing page, make
sure your page title and keywords coincide with the page content.
SEO is an ongoing process that takes time, skill and patience.
Schedule regular updates and keep those keywords and content fresh,
and you'll be well on your way to holding your position. If you're
frustrated because you're not getting the results you want, don't give
up; it may take a few weeks before you see the results you want. If
you're still having problems, consider hiring an SEO coach or an SEO
copywriter.
Sincerely,
Scott Richard Adams, CEO
e-Marketing Company