Introductions To SEO (Search Engine Soptimization)
e-Marketing Company
"search engine marketing" (SEM). Properly applied, search engine
optimization allows your site to not only be seen by the search
engines but, when a search term (either keywords or phrases) is
entered, offers the ability to rank very high in the search engine
results pages. The results pages are typically a combination of
natural (sometimes called organic) results, paid inclusions
(directories) and pay-per-click (PPC) ads.
But why is SEO so critical to the success of your business online? The
holy grail for online marketers centers around getting your site on
the first page of a Google search results page. Why Google? Because it
currently owns well over half the market of all searches. If you
further optimize your site in such a way that it brings in quality
traffic, you'll get the ultimate return on your investment (assuming
you have a solid back office process). And if you've optimized well
for Google, you'll rank well in the other major search engines, such
as Yahoo! and MSN, as well.
Many people hire professional consultants to perform SEO, while others
attempt to do it themselves, which you certainly can-it's not brain
surgery. In the coming months, I'll help you learn how to take on this
task yourself. There really are no secrets-it just takes a lot of
continuous work and an understanding of people, search engines,
algorithms and toolsets.
SEO can (and should) be a full-time engagement. The scope of work
depends on your site and your niche. This doesn't necessarily mean
you'll need to spend 40 hours a week on it--you certainly couldn't
afford to put that much effort into it--but you need to put a solid
content and link-building strategy in place for the long term.
Existing sites can be optimized by simply applying a correct title
(the text that shows up in the blue bar at the top of your browser
window) and a meta description (the text that often shows up as the
description in the results listing).
Sincerely,
Scott Richard Adams, CEO
e-Marketing Company