“This sankirtana party and our book department are very, very important; they are our right and left hands, so everything should be done very carefully and in remembrance that this is Krsna's business that we are executing. Because we are doing Krsna’s business does not mean that we should be less careful, but it means we should be much more careful than someone who is performing activities simply for sense gratification.
Srila Prabhupada Letter to Tamala Krsna Goswami, 23rd October 1974