Download music from your favorite artists for free with Mdundo. Mdundo started in collaboration with some of Africa's best artists. By downloading music from Mdundo YOU become a part of supporting African artists!!! Mdundo is financially backed by 88mph - in partnership with Google for entrepreneurs.
Mdundo is kicking music into the stratosphere by taking the side of the artist. Other mobile music services keep 85-90% of sales. What?!, Yes, the majority of the cash lands in the pockets of big telcos. Mdundo enables you to keep track of your fans and we split any revenue generated from the site fairly with the artists.
Based on a steep growth curve and a very scalable solution, we will invest further in user growth and in our market coverage of the whole of sub-Saharan Africa, so that within three years we have established Mdundo as the leading pan-African music service for consumers and musicians.
The company previously announced that around 80% of all music consumed in its key focus markets is African catalog. The streaming service is approaching 500,000 African songs directly uploaded to Mdundo by more than 140,000 creators.
As Regional Music Licensing Lead (West Africa), Umeadi defines and implements the Regional Acquisitions Strategy for content providers and artists in Mdundo's focus market in West Africa, Nigeria & Ghana. He also coordinates the Mdundo West Africa licensing activities with the head of music and leads M&A opportunities whilst being in charge of building, motivating and managing the team of licensing managers to ensure Mdundo delivers excellent service to content providers/artists in the region. Previously, as Head of Content Acquisition & Partnerships in Africa at uduX, he made a significant contribution to the growth and reputation of the uduX brand in Nigeria. In the last 10 years, Umeadi had a great deal of experience in media, marketing and music, scaling up large teams and building ambitious projects: he led the acquisition and marketing efforts for top aggregators such as Mcomm LTD and AESL. He has also worked with larger labels such as Ericmany and 2020media consulting on social media branding, operations and building commercial success for artists.
I spend my day scouring social media for information pertaining to new music releases and also liaising with all major artists and labels within my focus market (Nigeria and Ghana) to keep Mdundo up to date with the latest releases and also ensure my team is on track with set deliverables.
The music industry in Nigeria is structured in such a way that artists/distributors are constantly seeking out what value is being offered from any DSP before deciding whether or not to onboard content. The company I work with, Mdundo, is fairly new within the Nigerian music scene hence the challenge is getting the creatives/distributors in West Africa to understand our unique value offering within the music ecosystem in Africa. It is a pan-African digital platform that fills the void of creators and their teams being unable to reach a wider audience due to music fans having low-end feature phones. Users of mdundo.com can freely and legally download an unlimited amount of tunes in mp3 format from their favourite artists.
My role is to act as a bridge between Mdundo and the various creatives whose contents we intend to onboard in West Africa. Although this can be tasking, understanding the music structure in West Africa has helped me manage this challenge. We have greatly increased the number of artists/creatives and distributors on Mdundo all while improving our value proposition and revenues.
In a statement shared with TechCabal, Mdundo CEO, Martin Møller Nielsen, stated that the company is pleased to work with UMG within Africa towards its vision of providing Africa with an easy and legal solution to accessing music that fits the local consumers.
The agreement with UMG seems well-timed to allow the service to offer some strong competition to Nigeria-based music service Boomplay, which currently racks up an impressive 42 million monthly active users and a catalogue of over 5 million tracks.
The music startup has its headquarters in Nairobi, Kenya. Mdundo says it has up to 3.5 million active monthly users on its music platform from Kenya, Tanzania, Uganda, Nigeria and Ghana. Across Africa, more than 5 million people use its music service per month.
Although the Mdundo music platform is free-to-use, it generates revenues through sponsored ads on its song. The ad plays before a song starts. Artists signed up to the service reportedly get a 50% share of ad revenues generated from songs.
In Africa, many mobile phone users download/stream music through illegal sites. Mdundo says it is working to promote the consumption of music through legal platforms in Africa. Speaking on this, Martin Nielsin said:
Mdundo currently has five million monthly users, but our potential is more than 30 times greater. With a steep growth curve and a very scalable solution, we plan to invest further in user growth to increase our market coverage to the whole of sub-Saharan Africa, so that within approximately three years we will have well established Mdundo as the leading pan-African music service for consumers and musicians.
Mdundo is a music service providing Africa with easy and affordable access of music. According to PwC, 38% of the 300m smartphone users in Africa in 2017, listens to music on their phone every month. We collect rights to an increasingly popular unique Africa music catalogue. The customer can download and stream the music legally from our mobile
With Opera Mini and Mdundo, users can decide between streaming music or download their favorite songs. Thanks to the hybrid advertising model of Mdundo, users can download free music. Those who choose to download music through Opera Mini, will also benefit from the file sharing feature capabilities of the browser, as they will be able to share music at no data cost.
Opera Mini users can start listening to their favorite music with Mdundo as soon as they open the browser, with Mdundo displaying the 100 most popular songs in the country according to the geographical location of the user. This lets users switch between music and news faster and easier.
With Opera Mini and Mdundo, users can decide between streaming music or download their favorite songs. Thanks to the hybrid advertising model of Mdundo, users can download their favorite songs for free. Those who choose to download music through Opera Mini, will also benefit from the file sharing feature capabilities of the browser, as they will be able to share music at no data cost.
To this end, Mdundo.com has established music packages in collaboration with prominent telecommunications providers, including Vodacom in Tanzania, Airtel in Nigeria, and MTN in Nigeria, Ghana, and South Africa.
Mdundo.com in partnership with Safaricom, has unveiled a new subscription service that will enable Kenyans to access DJ Mixes at Ksh 5 per day. The service also aims at improving monetization of music among artists and reshape user experiences.
The service, which is exclusive to Safaricom customers, can be accessed by registering via www.mdundo.com/djmixes, after which customers can discover new artists or enjoy unlimited music downloads and fresh DJ mixes daily.
By providing a consistent income stream, the partnership supports artists in their pursuit of sustainable music careers. A healthy financial pipeline allows artists to focus on creating more music and developing their talent.
Nigeria is a focus market for Mdundo and as a result hereof the company has amplified its activity within the region. The company has previously announced that approximately 80% of all music consumption in Africa is of African catalogue and with a population above 200m people the country is a key market for growth. The agreement is in alignment with the growth strategy and it is expected to contribute to the growth targets for the company.
Mdundo is aiming to grow from 7,000,000 monthly active users to 18,000,000 monthly active users by 2022 and the African music offering is key. Signing major African labels as a supplement to the more than 100,000 African musicians directly signed to the platform is a crucial pillar in the strategy for the company. In addition, Mdundo has licensing agreements with major international and pan-African record labels and distributors like Warner Music Group, Believe Digital, Tunecore and Africori among others.
Opera and Mdundo, a leading African music sharing platform, has announced that Opera Mini users can now, for free, listen to and download their favorite songs from the most recognized artists in Nigeria, Ghana, Kenya, Tanzania, South Africa, Uganda, Mozambique, Zambia, and Zimbabwe.
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