There is no way to adjust the prior at the moment. There are several reasons for this. One is that we don't really know what the prior is, and it is strongly affected by the configuration of the "database" (where we look up candidate records). If you use the API to compare records directly that's going to affect the prior, too.
Further, if you lower the prior, is that really any different from increasing the threshold? It's not clear to me that it is.
So that's the reason why there's no way to change it at the moment.
No, I think you're right about this from a probability point of view. The question is if it's worth doing anything about it. If you factor in a prior in the UI you need to also do it in Duke, I guess, for consistency.
--Lars Marius