Through structured markup, you can boost your SEO efforts and drive even more traffic to your site as you give search engines the chance to comprehend the content on your site.
From product descriptions, events, ratings, reviews to recipes all other efforts simply tell search engines what your data says but hardly what it means.
By putting the perfect schema markup on a set of information you'll be letting the search engines know they aren't just random words but information or data that means something. Visit http://bit.ly/1tjLdDH