Hi Andy, I did that test, and it seems that having the prop pair rotate in the same direction is both quieter and a little more efficient.
Here's the total amp consumption over three tests (logged in the Taranis), I had the pair pulling a total of 1.5kg of static thrust over a few 3 minute runs:

With the differential motor mixing I found to be most efficient (about 4% faster on the bottom) these are the results with:
- 380kv on top, 400kv on bottom, contra-rotating: 392 mAh consumed
- 380kv on both top and bottom, contra-rotating: 406 mAh consumed
- 380kv on both top and bottom, rotating the same direction: 386 mAh consumed
With contra-rotating props it was making 87.8 dBA of sound, with non-contra-rotating (what's the term for that?!?) it was a much quieter 82.7 dBA.
Also, there was a slightly imperfect variable in the non-contra-rotating prop test, in that I only had a CW/CCW set of the most efficient props, so for this test I used a Foxtech Supreme CF 1865, which I found in my single prop static tests to be marginally less efficient. So there's probably another percent or two in there if I had a perfectly matched pair.
So... there looks to be some benefits -- is there any downside from a flight control perspective to having each pair of motors in an X8 configuration spin the same direction?
AC.
You can see that having the slightly higher kv motor on the bottom is slightly more efficient than a matched pair of 400kv motors, and