Monster Energy Nitro Super Dry Review

[Rolan Sacco]

Oneof the best kept secrets in the energy drink game, Monster Energy Nitro will blow your mind! Super Dry is infused with nitrous-oxide creating a smooth, creamy texture that is better experienced than explained. With a full-load of Monster's classic energy blend, monster energy Nitro's got the boost you need

Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002.[1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market,[3] the second-highest after Red Bull.

As of July 2019, there were 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Zero Ultra, Juice, Maxx, Hydro, HydroSport, Extra Strength, Dragon Tea, Muscle, Import, and Rehab.[4]

The caffeine content of most Monster Energy drinks is approximately 10 mg/oz (33.81 mg / 100 ml),[15][16] or 160 mg for a 16oz (473 ml) can. The packaging usually contains a warning label advising consumers against drinking more than 48oz per day (500 ml per day in Australia). The drinks are not recommended for pregnant women or people sensitive to caffeine. The ingredients include carbonated water, sucrose, glucose, citric acid, natural flavors, taurine, sodium citrate, color added, panax ginseng root extract, L-carnitine, L-tartrate, caffeine, sorbic acid, benzoic acid, niacinamide, sodium chloride, Glycine max glucuronolactone, inositol, guarana seed extract, pyridoxine hydrochloride, sucralose, riboflavin, maltodextrin, and cyanocobalamin.

Energy drinks have been associated with health risks, such as masking the effects of intoxication when consumed with alcohol,[17] and excessive or repeated consumption can lead to cardiac and psychiatric conditions.[18][19] However, the European Food Safety Authority (EFSA) concluded that an adequate consumption of Monster and other popular energy drinks is safe and that the amount of caffeine in standard Monster cans is unlikely to interact adversely with other typical constituents of energy drinks or with alcohol.[20] Energy drinks have the effects that caffeine and sugar give, but there is no distinct evidence that the wide variety of other ingredients has any effect.[21]

A request under the U.S. Freedom of Information Act revealed that from 2003 to 2012 the Food and Drug Administration (FDA) had received reports of five deaths occurring after drinking Monster Energy.[23] The reports did not prove a causal link between the drink and any health problems.[23]

In 2023, Monster launched the Monster Beast line of alcoholic drinks. Beast Unleashed launched with several flavors designed to be similar to original Monster Energy products, but with no sugar or caffeine.[50] The Nasty Beast line was launched later in 2023, targeting the alcoholic iced tea market, competing against brands such as Twisted Tea.[51]

Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of esports events.

Monster became the title sponsor of NASCAR's top series starting with the 2017 season,[54] renaming it to the Monster Energy NASCAR Cup Series.[55] The name lasted through 2019; although Monster offered to extend the sponsorship, NASCAR rejected it in favor of a new sponsorship model.[56][57]

In 2012, a Monster Jam monster truck sponsored by Monster Energy debuted in El Paso, Texas, with Damon Bradshaw driving. A second truck was introduced in Las Vegas at the Monster Jam World Finals in 2015, and is driven by Coty Saucier and Steven Sims.

The design was created by McLean Design, a California-based strategic branding firm. The logo is composed of a vibrant green "M", composed of three lines on a field of black. The "M" is stylized in such a way as to imply that it is formed by the claws of a monster ripping through the can.[59]

In November 2012, the firm announced a long-term partnership with the Professional Bull Riders,[61] and currently sponsors several riders including Jose Vitor Leme, Cody Teel, and Derek Kolbaba. Starting in 2018, they became the title sponsor of the PBR's premiership tour, known as the Unleash the Beast tour.

The firm has served as the official energy drink sponsor of multiple X Games contests, including the 2017 summer games in Minneapolis and the 2017 winter games in Aspen.[62] Among the athletes on their team are skateboarders Nyjah Huston, Ishod Wair and Chris Cole,[63] three-time gold-winning skier David Wise, Olympic freestyle skier Gus Kenworthy and Olympic gold medalist snowboarder Iouri Podladtchikov.[64]

In December 2016, it was announced that Monster would replace Sprint Corporation as title sponsor of NASCAR's premier series. NASCAR's chief marketing officer cited Monster's "youthful and edgy" brands a driving force behind the deal, .[65][66] In April 2019, it was reported that NASCAR rejected Monster Energy's offer to extend its sponsorship through 2020 in favor of a new tiered sponsorship model.[67][68]

Monster is endorsed by NASCAR driver Tyler Reddick and sponsors his No. 45 23XI Racing car, as well as his Toyota Racing teammate Ty Gibbs and his No. 54 Joe Gibbs Racing car. They are also endorsed by Reddick's predecessor, Kurt Busch, who was forced into retirement due to injuries after the 2022 season. They also endorse NASCAR Truck Series driver Hailie Deegan and the No. 13 ThorSport Racing Team, as well as NASCAR Xfinity Series driver Riley Herbst and the No. 98 Stewart-Haas Racing team. [54] They have also had sponsored Robby Gordon,[69] Ricky Carmichael,[70] and the No. 54 Xfinity Series car of Joe Gibbs Racing/Kyle Busch Motorsports.[71][72] They have sponsored Formula 1 team Mercedes-AMG Petronas Motorsport between 2010 and 2023 and have been endorsed by the team's drivers, George Russell and seven-time world champion Lewis Hamilton. Hamilton also has a signature drink with the brand, "LH44". Monster Energy will partner with McLaren from the 2024 season onwards. The company will continue to sponsor Hamilton on a personal level.[73] Monster Energy is also the primary sponsor for Yamaha Motor Racing in MotoGP since 2019 and also sponsors riders such as Valentino Rossi, Franco Morbidelli, and Francesco Bagnaia.[74]

The company was endorsed by Australian touring car driver Jamie Whincup from late 2009 to 2012. The deal was canceled abruptly for the 2013 season, when his team Triple Eight signed rival Red Bull as sponsor.[75] Monster partnered with James Courtney and Holden Racing Team for the 2016 International V8 Supercars Championship,[76] and is now associated with Tickford Racing as primary sponsor of Cameron Waters Ford Mustang Supercar.

Monster has also sponsored other rally drivers and motocross riders: Ken Block, Liam Doran, Nani Roma, Jeremy McGrath, Chad Reed, Ryan Villopoto, Nate Adams, Taka Higashino, and Carmichael. On May 18, 2022, it was announced that Monster Energy would sponsor Andreas Bakkerud and Robin Larsson of Dreyer & Reinbold Racing in Nitro Rallycross.[77] It also sponsors multiple motocross race teams named "Monster Energy/Pro Circuit/Kawasaki",[78] and the Monster Energy Factory Yamaha motocross team, based in Hampshire, England. In 2016, the firm has aided the return of factory Yamaha to United States as the title sponsor of the team, officially named Monster Energy/360fly/Chaparral/Yamaha Factory Racing. During this time, Monster Energy served as a title sponsor for the Star Racing Yamaha team, which also took over the 450 program from Factory Yamaha in 2021. They have gone on to win the 2021 AMA Pro Motocross Championship with Dylan Ferrandis, and the 2022 AMA Supercross and AMA Pro Motocross Championships with Eli Tomac.

Since 2010, Monster Energy has been the main sponsor of Formula Drift champion Vaughn Gittin Jr. Monster Energy has also sponsored Brittany Force of the NHRA. The firm has also been the title sponsor of the Catalan Motorcycle Grand Prix since 2014. Since 2012, it has been the main sponsor of the Speedway Grand Prix and Speedway World Cup.[79]

In June 2015, Monster agreed to a sponsorship deal with Zayat Stables to sponsor the race horse American Pharoah, rumored to be the largest single-horse advertising sponsorship to-date. The deal allows the product's logo to be used on the horse sheets, on jockey Victor Espinoza's shirt and boots, as well as caps and other gear worn by people around the horse.[80]

Monster Energy also has a big presence in the off-road racing scene being the main sponsor's for the Baja 1000 and Baja 500. They also sponsor a variety of teams in different classes,[81] including Trophy Truck drivers Cameron Steele, Alan Ampudia and Kyle LeDuc.

Monster Energy also sponsors several individuals in the esports community, as well as esports associations. The company broke into esports with their sponsorship of Evil Geniuses, one of the premiere North American multi-game organizations.[82] Monster Energy is affiliated with esports in North America, Asia, Europe, and Australia.[83] Some of the organizations and individuals they support or have supported include the Australian organization "MindFreak",[83] Paris Saint-Germain eSports,[84] and the streamer TimTheTatman.[85]

Monster Beverage Corporation has been criticized for its policy of indiscriminately suing companies and/or brands that use the word monster, the letter M, or the word beast in their marketing for trademark infringement, despite such trademarks being generally dissimilar or distinguishable from Monster's. The words monster and beast have existed in the English language since the 13th century,[86][87] with the Latin letter M tracing back to the 7th century BC. By 2019, the company has initiated over a thousand trademark cases that have been reviewed by the US court system or US Patent and Trademark Office's (USPTO) Trademark Trial and Appeal Board,[88] making them a poster child for "trademark bullying" which the USPTO defines as "a trademark owner that uses its trademark rights to harass and intimidate another business beyond what the law might be reasonably interpreted to allow."[88][89]

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