Smartsign 2 Message Editor Download
Shanae Maerz
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences.[1]
One specific use of digital signage is for out-of-home advertising in which video content, advertisements, and/or messages are displayed on digital signs with the goal of delivering targeted messages, to specific locations and/or consumers, at specific times. This is often called "digital out of home" (DOOH).[17][18]
Digital signs can interact with mobile phones using SMS messaging and Bluetooth. SMS can be used to post messages on the displays, while Bluetooth allows users to interact directly with what they see on screen. In addition to mobile interactivity, networks are also using technology that integrates social and location-based media interactivity. This technology enables end users to upload photos and messages to social networks as well as text messages.
Context-aware digital signage leverages technologies such as sensors, cameras, beacons, RFID technologies, software programs and network connectivity including the Internet of Things (IoT) to monitor the ambient environment, process information and deliver promotional messages based on environmental cues.[21] Many digital signage products include cameras and gather shopper demographic data by estimating the age, gender and economic status of passers-by and use this information to update signage as well as to provide back-end analytics and shopper profiles.
Digital signage displays use content management systems and digital media distribution systems which can either be run from personal computers and servers or regional/national media hosting providers. In many digital sign applications, content must be regularly updated to ensure that the correct messages are being displayed. This can either be done manually as and when needed, through a scheduling system, using a data feed from a content provider (e.g. Canadian Press, Data Call Technologies, Bloomberg LP, Thomson Reuters, AHN), or an in-house data source.
Digital content is managed via display control software. This control software can be a stand-alone dedicated program or integrated with hardware. New messages can be created from an inventory of audio, video, image, graphics, words and phrases which are assembled in different combinations and permutations to yield new messages in real-time.
First generation of digital signage display utilize LED board, projection screens or other emerging display types like interactive surfaces or organic LED screens (OLED). A dot matrix display digital signage will relay the information within a database. All the information must be inputted manually by a person before the message display is updated. This form of digital signage is most commonly used in both train stations, airports, and other areas where information must be conveyed to the mass public. The downside of having dot matrix digital signage is the lack of media player. This digital signage will not be able to play multimedia content.
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