Your Cousin From Boston Snl
Placido Teofilo
BOSTON -- Is there anything Derrick White can't do? The Celtics guard can make just about anything happen on the basketball court, and now, he's made one of those "Your Cousin from Boston" commercials actually tolerable.
White goes "Full Boston" in the latest commercial for Sam Adams, but manages to maintain his usual Derrick White demeanor throughout the ad. He joins that guy who is someone's annoying cousin for a day of tomfoolery around the city, trading in his Celtics uniform for a pair of Tims, a flannel shirt, and a backwards hat.
White gets a lesson in regional dialect and how best to invest in Boston (scratch tickets), and he even makes a call to a local sports talk radio station. He distorts his voice for the call, but chances are they wouldn't recognize him anyways since those sports-talk yakers never talk Celtics (in a positive light, at least) and spend all hours yelling about the Patriots.
The entire minute-long spot is perfection. White nailed the performance by simply being Derrick White. Nothing beats his reaction to the phrase "My stepdad Larry spent Ma's Keno winnings at the horse track," an absurd grouping of Bostonian words that also deserves heaps of praise.
Super Bowl LVII is soon to play out in front of the hordes of football-loving masses. And as the big game between the Kansas City Chiefs and the Philadelphia Eagles approaches, all anyone can talk about is this year's hotly-anticipated line-up of Super Bowl commercials. Okay, that may not be entirely accurate. But since we're living in a world where Super Bowl ads start making the rounds well before the day of the game, said ads are indeed already getting a bit of coverage.
As one might expect, the game will feature new ads from all the typical Super Bowl players. And that includes a fresh spot from iconic Boston-based brewhouse Samuel Adams. Like many of its competitors, Sam Adams has gone the route of adding a spokesperson to their ad campaigns in recent years, and it's safe to say their hilarious "Your Cousin From Boston" spots have not only kept its well-established customer base engaged with the brand but brought more than a few new consumers on board as well.
If you've yet to see the "Your Cousin From Boston" ads, they find the titular cousin playing a buffoonish Bostonite who leans endearingly into every stereotype folks might have about those from the New England metropolis. Given that Samuel Adams is a born-and-bred Boston company, it's safe to assume they might have some particular insight into such matters. Ditto for the actor behind the titular goofball, whose real name is Gregory Hoyt. Though according to a recent NBC10 piece, Hoyt hails from Amesbury, Massachusetts, and not from Boston proper.
As Hoyt's parents noted during that interview, his penchant for comedy was born on the stages of the Amesbury theater scene. Hoyt's mother Patty even notes of his first stage appearance, "He just broke the audience up so much, I think he learned the power of comedy, and the power of laughter." Through his several "Your Cousin From Boston" appearances, Hoyt's comedic prowess has been well on display.
Regarding the latest chapter of "Your Cousin From Boston," the Super Bowl spot finds him pondering the sunnier side of the city while purchasing a case of Sam Adams' "Remastered" flagship brew. That vision is something else, to say the least. It includes appearances from a few famous faces, including Boston Celtics legend Kevin Garnett, who has hilariously written a book on the virtues of not talking trash. As for Hoyt, he continues to earn notoriety for the ads, building on an impressive resume that fronts supporting roles in "Heroes," "Heart of Dixie," Leonardo DiCaprio's "J. Edgar," The Rock's "Rampage," and Mike Myers' recent Netflix vehicle, "The Pentaverate."
"Your Cousin from Boston," the naively blundering pitch person for Samuel Adams Boston Lager, returns in a new spot by Goodby Silverstein & Partners that will break during the Red Sox season opener on Friday night.
In the commercial, directed by agency co-chair and cofounder Jeff Goodby, the Boston everyman hurls a stream of clueless questions at Red Sox great Nomar Garciaparra. The construct is an ESPN SportsCenter-style split screen, with the cousin interviewing Garciaparra about COVID-19 rules governing baseball.
"The cousin character is meant to have some lighthearted fun with the city known for its unapologetic pride, legendary sports dynasties, strong accents, short tempers and love for its hometown brew, Sam Adams," said brand CMO Lesya Lysyj in a statement. "Your Cousin from Boston allows Samuel Adams to enter cultural conversations in timely and unexpected ways."
We have sat off our English Friends1 for Boston. Mama has accompanied them; Sister Lucy has gone to your deserted habitation, and taken our Boy with her to clean the closets, rub the furniture &c. The dampness for want of Fires being kept in the Rooms moulds the things very much, and makes the Paper peal off, and it 171requires considerable care, to keep them in tolerably good order. And here is your Eliza left entirely alone. I would recollect my thoughts and arrange them in some degree of order if possible, but they have been so confused for some time past that I fear tis impracticable; The arrival of my Cousins this week, the reception of Letters from you by Lyde and Cushing,2 who came in this week also, together with the intelligence relative to my Cousin contain'd in yours, has quite turned my head, and I feel now as if I had just awoke from a dream.
You think some of my Letters must have miscaried as you have recd. none since that by Mr Wilson; Tis no wonder my Aunt should be loth to suppose her Neice capable of so great neglect, as she must prove herself to be, when she makes the mortifying confession, that She has not once written since that time! I will not attempt an apology: my future attention, must prove, my penitence and reformation.
You ride in a caravan of buses through the desert in a cloud of dust and diesel exhaust. At the front in Ahwaz, you outlive each fresh wave of Basij recruits. Before the attacks, Ink Eyes hands out plastic keys painted a shiny gold from a cardboard box marked Made in Taiwan. The keys to heaven, you tell the new boys. Wear them around your neck and never take them off.
She goes straight to the tack room and returns, stripped down to her flannel shirt and overalls, carrying wide leather straps over each shoulder. Together you manage to get them around the cow. She climbs into the truck, revving until the chain is taut and you ease the cow away from the wall. Jennifer squats at its haunches and reaches inside with a bare hand, grabbing hold of a front hoof. Within minutes, the calf slides out. She wipes away the wet birth sac, her scarlet nails glistening against the white coat.
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