• Core expectation from the candidate
• Should be able to design end-to-end Salesforce architecture
• Should be able to get hands-on when needed in Apex, LWC, integrations, data, security, and deployment
• Should be able to review code/designs and correct poor technical decisions
• Should balance scalability, maintainability, performance, and delivery speed
• Should speak well with business, delivery leads, and engineers
• Must-verify experience areas
• Salesforce platform depth: Sales Cloud, Service Cloud, Experience Cloud, custom platform design
• Apex hands-on: triggers, batch, queueable, schedulable, async processing, bulkification
• LWC / UI architecture: component design, reusability, performance, security considerations
• Integration architecture: REST, SOAP, Platform Events, middleware, async vs sync patterns
• Data architecture: object modeling, large data volume, indexing, archival, data migration
• Security model: profiles, permission sets, sharing, role hierarchy, restriction rules, secure design
• Automation strategy: Flow vs Apex decisioning, automation governance, avoiding conflicts
• DevOps / release management: Git, branching, CI/CD, deployment strategy, rollback planning
• Environment strategy: sandboxes, scratch orgs, test strategy, release sequencing
• Performance and limits: governor limits, query optimization, transaction design, concurrency issues
• Architecture governance: design standards, code review standards, technical debt control
• Production support mindset: monitoring, troubleshooting, root-cause analysis, resiliency
• What “12+ years” should look like
• Has led multiple enterprise implementations