Opt out rates with multiple contact attempts

[Vucic, Luther - vucicld]

Afternoon DPP,

 

An interesting question was asked this morning in a meeting and I’m wondering if anyone has seen data on this topic.

 

With the growing knowledge of data privacy rights of donors, is there a correlation between the number of text solicitations and the opt out of future contact response rates.

 

Example:

 

1 solicitation a month has an opt out of future contact response rate of 5%

2 solicitation a month has an opt out of future contact response rate of 6%

3 solicitation a month has an opt out of future contact response rate of 15%

 

I’m looking forward to any information.

 

--

Luther Vucic

Assistant Director

Prospect Development

James Madison University

(540) 568-1763 Work

(716) 381-7114