Re: Don Tapscott Grown Up Digital Pdf Download
Johna Delehanty
Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.
We recommend this book to an extensive list of readers. All marketing specialists and futurists, anybody intrigued by the digital culture and any HR experts who are considering how to incorporate Net Gen into the workforce will benefit from reading this book.
It is the first generation to grow up surrounded by digital innovation. Net Geners expect consistent, steady access to electronic devices, the Internet, and to each other, by some means of electronic communication. Those components have changed how Net Geners act and even how their brains work in a few areas.
The "Net Generation," commonly referred to as the digital natives, is examined in-depth in the book "Grown Up Digital: How the Net Generation is Transforming Your Reality" by Don Tapscott. The way that the younger generation thinks, learns, and engages with the world, according to Tapscott, has undergone a fundamental change as a result of the digital revolution.
As an expert in educational technology, I heartily endorse Don Tapscott's book "Grown Up Digital" to anyone who is interested in learning about the social effects of the Net Generation and the ramifications for technology and education. The book offers a thorough and fascinating investigation of the traits, beliefs, and tastes of digital natives as well as the difficulties and opportunities brought on by their influence.
Consider these new business models, like the digital conglomerate: Google, Apple and Amazon. They can migrate into adjacent or non-adjacent industries and because they have this massive platform of data and this huge machine, they can move into this industry and provide way better value and way lower price and wipe out all these companies but leave behind 10% of the jobs.
On the contrary, he suggests that the people he prefers to label the Net Generation have the ability to transform the fortunes of organisations because they have an almost intrinsic understanding of the new technologies that their predecessors lack. While Baby Boomers and, to a certain extent, the Generation X-ers who followed them use technology to help them in their work and in their leisure life, the members of the Net Generation have "grown up digital" and are therefore totally immersed in technology and its possibilities.
The book came together in an interesting way. An on-going internet forum consisting of 300 persons aged 4 to 20, all of whom were internet active, was assembled, and consulted periodically (by means of e-mail, of course) over the course of a year. This was thus a kind of on-going focus group or Delphi session. This group - the Growing Up Digital Kids - contributed to the creation of www.growingupdigital.com, a web site companion to the book.
"A new youth culture is emerging, one which involves much more than just the pop culture of music, MTV, and the movies. This is a new culture in the broadest sense, defined as a the socially transmitted shared patterns of behavior, customs, attitudes and tacit codes, beliefs and values, arts, knowledge, and social forms. This new culture is rooted in the experience of being young and also in being part of the biggest generation ever. But most importantly, it is a culture that is stemming from the N-Gen use of interactive digital media. We should pay attention because the culture which flows from their experiences in cyberspace foreshadows the culture they will create as the leaders of tomorrow in the workplace and society." (p.55)
Chapter one also addresses how a new ecosystem of digital assets is emerging from the growth of DeFi. This is an important aspect of the book, as co-author Don Tapscott told Cointelegraph that business leaders are still very much confused about what crypto represents. In order to clarify this, Digital Asset Revolution describes nine different digital asset classes, focusing on cryptocurrencies, protocol tokens, governance tokens, nonfungible tokens (NFTs), exchange tokens, securities tokens, stablecoins, natural asset tokens and central bank digital currencies (CBDC).
While each of these assets is important, readers may be inclined to focus on the digital assets that are gaining momentum today. For example, the book features an entire chapter on stablecoins, demonstrating how these hold the potential to transform legacy payment infrastructures like SWIFT.
While Digital Asset Revolution provides an in-depth overview of how different digital assets associated with DeFi can impact traditional finance, Tapscott is also aware of the challenges associated with adoption. The author mentions these dilemmas at the end of chapter one, noting that DeFi is still in its early days and requires growth.
Education and Information Technologies 4:2 (1999): 203205 # 1999 Kluwer Academic Publishers, Manufactured in The Netherlands Tapscott, D. (1998). Growing Up Digital. The Rise of the Net Generation. New York: McGraw-Hill. xii 338. ISSN 0-07-063361-4. Web site: www. growingupdigital.com DR. WILLIAM J. EGNATOFF, Assistant Professor, Computers In Education Faculty of Education Queen's University at Kingston, Kingston, Ontario Canada K7L 3N6 E-mail: egna...@educ.queensu.ca Tapscott, impressed with the ``fresh and startling'' views expressed by his own children, decided to pay closer attention to the activities, views, and character of youth like his own for whom the Internet had become part of daily life. His study led him to believe that the N-Geners Ð members of the N-Gen, the Internet generation of children and youth Ð are ``a force for social transformation'' who are ``engineering a revolution.'' He and his collaborators gathered statistical information about youth and society, including youth as consumers. The research included interviews, unspecied in scope and number, with ``a wide range of parents, business leaders, cyber gurus, policymakers, educators, and marketing experts to get their perspectives on the broad range of topics covered in this book.'' One of his researchers led online discussions with some 300 youngsters
"The culture of River Bank & Trust is accommodating and responsive, and I'm so excited for my mortgage clients to experience it for themselves," says Tapscott. "Everyone will enjoy the bank's tailor-made home loan solutions along with a high level of personal attention and hospitality. Clients can reach me at ktap...@river.bank or 256-303-2833."
"The big thing is to get an 'A' without having ever gone to the lecture," Tapscott says. "All these kids that have grown up collaborating and thinking differently walk into a university and they're asked to sit there and passively listen to someone talking."
Don Tapscott ( ; Twitter: @dtapscott) is the author or co-author of thirteen books on technology in society, including Grown Up Digital (2008), Growing Up Digital (1997), and Wikinomics (2006). He is Chairman of the think tank nGenera Insight and an Adjunct Professor at the Rotman School of Management, University of Toronto, and he consults to universities in several countries. Anthony D. Williams ([email protected]) is a writer, speaker, and co-author of Wikinomics. He recently led nGenera Insight's worldwide investigation into the impact of Web 2.0 and wikinomics on the future of government and democracy. Tapscott and Williams will publish their new book, Macrowikinomics: Rebooting Business and the World, in September 2010.
Come to think of it, encyclopedias, newspapers, and record labels are a lot like colleges and universities as well. For fifteen years, we've been arguing that the digital revolution will challenge many fundamental aspects of the university.1 We have not been alone. In 1997, none other than Peter Drucker predicted that big university campuses would be "relics" within thirty years.2
How can we network the world's higher education institutions to go beyond the production of knowledge to the consumption of that knowledge by learners? The digital world, which has trained young minds to inquire and collaborate, is challenging not only the lecture-driven teaching traditions of the university but the very notion of a walled-in institution that excludes large numbers of people. Why not allow a brilliant ninth-grade student to take first-year college math, without abandoning the social life of his or her high school? Why not encourage a foreign student majoring in math to take a high school English course? Why is the university the unit of measurement when it comes to branding a degree? In fact, in a networked world, why should a student have to assign his or her "enrollment" to a given institution, akin to declaring loyalty to some feudal fiefdom?
The Internet and the new digital platforms for learning are critical to all of this, especially given the high student-faculty ratio in many universities. But most faculty do not have the resources to develop the required courseware. This must be co-innovated globally through new partnerships.
While governments are investing in "shovel-ready infrastructure" to turn around the current economic crisis and global recession, a new kind of infrastructure is required to realize the University 2.0. Some of this is technological. Initiatives like the Wikiversity from the Wikimedia Foundation represent a good start in creating a national and global platform for all scholars and learners to build the content required. But we need more entrepreneurs building interactive courseware for all disciplines and categories of human knowledge. Governments could help by investing in networks to build the access and broadband capacity required to close the global digital divide. The world needs a "Digital Marshall Plan."
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