How Does Your Landing Page Perform?

[Dominick Arnold]

Many small businesses now have a website. However, some do not
understand landing pages. When customers find your website, chances
are they'll arrive at your landing page. The key is to make sure that
this page draws customers and potential customers.
Landing pages draw customers and potential customers to your website
so they can TAKE ACTION and do it quickly. You want this page to be
pleasing and easy to navigate. Remember "less is more." Also, make
sure the page loads fast. Some people will CLICK OFF if it doesn't
load straight away.
Tips and Tricks
1. Create a clean and professional landing page. 2. Use colors that
will draw customers - bold or pastel depending on what you want
visitor to do. 3. Do not include pop-ups and Java Script. 4. Hook the
reader with great copy. Include awards or special mention such as 5-
Star Rating or include No Spyware logos to reassure users that nothing
else will be downloaded. 5. Keep a landing page short and simple.
Don't include pop-ups or Java Script prompts. The best pages have a
clean and professional look and feel to it. This will create
professionalism and be a direct representation of the product or
service provided by your company.
To optimize landing pages, use keywords and keyword phrases. Research
your keywords carefully and use the ones that are best for your
website. You may have to test keywords to find the best ones that work
for your small business.
If your not satisfied with your web traffic to your small business
website, your landing page may need a makeover. Consult a freelance
writer and find websites that you'd like to "mirror." If you want to
use a theme, make sure it's clean and simple. It's best if a landing
page is clear and concise so visitors know what it is that you'd like
them to do, i.e., buy something, download an eBook, or sign up for a
newsletter. The cleaner your landing page, the better. Good luck!