Low Budget Websites - Where to Put Your Money

[Tracy Oliver]

As an internet marketing professional I get frustrated at times with
peoples lack of understanding the true value of a website. I can't
tell you how many people I've come across that are looking to start a
business, but don't want to invest any real money into their web
presence. The reality is, I get it. I've been there. I've been at the
start of a new venture, strapped for cash and looking for shortcuts. I
understand that it is hard to come up with the capital necessary to
start a business and then its even harder to decide where to spend it
first.
Let's talk about the reality of our society today. The reality is that
consumers are more and more inclined to want to see your website and
based on what they see they will pass judgment on the worthiness of
your business. Of course this is my opinion based on my research.
Having an unprofessional website is the equivalent of showing up to a
business meeting unprepared, wearing the clothes you used to cut the
grass last weekend.
If you have a limited budget for your website don't just resolve to
make your own, unless you have a graphics and web development
background. Instead focus on a professional look and feel along with
providing the most essential information about your website. Make sure
you clearly define how you do business and how people can reach you if
they want to do business with you. Don't be vague or elusive out of
fear that your competition might figure out your prices. Be straight
with your customer because today's consumer wants to be educated
before speaking with you. If your competition wants to figure out your
prices, they will find a way. Besides, competing on price alone is not
competing at all.
Make sure your content really emphasizes the keywords that will be
used when searching the web for your service. In today's search engine
world content is king. What does that mean? It means if you sell
homeowners insurance in Orlando, fl, make sure you really highlight
that multiple times in your content. Don't be tacky about it and just
put useless text on your website. Write relevant articles on your
website that speak to the consumer. Let them know that you are an
expert in your field.
To recap, in order to make the most of your website regardless of your
budget, focus on looking professional and writing relevant content
that speaks to your target audience.