hey guys

[kendraw...@gmail.com]

for some reason everytime I try and upload the paper it wont work, so
I will just copy and paste the paper part, and I will just have to
print off the Gant Chart and bring it into class tomorrow, it pretty
much says the same thing. hope you guys had a good week! (p.s., the
format looks a little better when it is the actual document.) she said
it was bullet format so I hope this is okay, if I need to make any
changes just let me know! i'll definitely bring in a printed copy
tomorrow too.


Kendra Wagner
Kimberly Self
Lin Shore
Intro to DMG
Win/ 08
Cyn Roberts

F.O.W.L Launch, Project Management
Because we are trying to launch our accessory line by November, 2008,
we have set an eight month guideline to get our product ready for
launch. Things we want to accomplish before our deadline are:
- A better logo. One that is more defined and appropriate.
- Bold labels that are created through 'green' ecological friendly
practices.
- A stronger website, with more pictures, more information, and an all
over better feel for the company. We want to include buying
information as well.
- Strong advertising, taking advantage of our local 'scene' by
publishing ads in local news press, such as Mercury, Willamette Week,
The Oregonian, etc. and also putting flyers in local 'hot spots'. We
also want to emphasize that our bags are 'green' and handmade.
- Locate a store, and have it designed and ready to go.
- Help move F.O.W.L along to a faster and more efficient launch date.
- Generate great business, and make a name for this new company!

BUDGET
We have a maximum $500,000 budget set for our Launch. We have broken
up into vague categories.
- Construction of product (including employee wages) $200,000.00
- Logo/label design, and production $20,000.00
- Advertising $20,000.00
- Store $100,000.00
- Interior design $20,000.00
- Website Launch $15,000.00
- Launch party $20,000.00
With this general breakdown, we are left with approximately
$115,000.00 We have decided to leave this much as a bumper for
unexpected costs in not only launching the company, but post launch.
We are planning on having a nation-wide launch in the future, once
F.O.W.L has lifted off the ground locally, so this may roll into that
bank account, or be used for more construction.

DELEGATION OF TASKS
If you look at the Gant Chart provided, all the work is broken down
into months. Here is a list of who will be doing what:
- Logo and Label Design- DMG team
- Advertising Design- DMG team
- Construction overview-Owner
- Store location-DMG team
- Interior decorating-hired I.D. team
- Moving product into store, finishing final touches-DMG team
- Launch party- Launch party committee