Value Statement
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Lin Shore
Feb 9, 2008, 9:30:30 PM2/9/08
to DMG associates
Hi team,
do you have the value statement done yet? you just need to finish
about 1.5pages, so I can put them together. Please send me something
whatever you have for now, Thanks!
do you have the value statement done yet? you just need to finish
about 1.5pages, so I can put them together. Please send me something
whatever you have for now, Thanks!
jacob schmieder
Feb 10, 2008, 6:01:56 PM2/10/08
to dmg-ass...@googlegroups.com
Ok, I'll send what I've got thus far... do you think we should meet and put it together as a group?
Value Statement
The value of design to FOWL encompasses powerful, simplistic strategies to convey the message to the audience that it's products are amazing. It needs a variety of impactful multimedia designs which precede this message. We can create a bolder, "less fussy" logo, business cards, and overall look that separates FOWL from the competitors. The website will be made clearer, showing more attention to the detail of the product itself, as well as the thought process behind it. The concept behind FOWL will be brought to the surface through an interactive website for the audience to explore. These simple developments will contribute great value to the design of this business.
The target audience for FOWL is broad. It's demographic will include men and women between the ages of 18-35. The detailed, durable, sophisticated textiles of the product will help sell itself to consumers who want a quality bag, with a touch of prestige and uniqueness. This audience ranges from teenagers who spend a lot of money on products that make them feel cool to thirty-somethings who appreciate the value of a well designed accessory. This audience shops at Urban Outfitters, Diesel, Anthropologie, as well as department stores selling competitor handbags. These competitors include Kate Spade, Timbuktu, Harajuko Lovers, LAMB, and Lucky to name a few. This target audience tends to be a more active group, spending more time on the internet versus watching television. For this reason we will create a fabulous website for FOWL that draw the consumer in leaving them wanting to learn more about it's product an value.
> Date: Sat, 9 Feb 2008 18:30:30 -0800
> Subject: Value Statement
> From: kjf...@gmail.com
> To: dmg-ass...@googlegroups.com
Value Statement
The value of design to FOWL encompasses powerful, simplistic strategies to convey the message to the audience that it's products are amazing. It needs a variety of impactful multimedia designs which precede this message. We can create a bolder, "less fussy" logo, business cards, and overall look that separates FOWL from the competitors. The website will be made clearer, showing more attention to the detail of the product itself, as well as the thought process behind it. The concept behind FOWL will be brought to the surface through an interactive website for the audience to explore. These simple developments will contribute great value to the design of this business.
The target audience for FOWL is broad. It's demographic will include men and women between the ages of 18-35. The detailed, durable, sophisticated textiles of the product will help sell itself to consumers who want a quality bag, with a touch of prestige and uniqueness. This audience ranges from teenagers who spend a lot of money on products that make them feel cool to thirty-somethings who appreciate the value of a well designed accessory. This audience shops at Urban Outfitters, Diesel, Anthropologie, as well as department stores selling competitor handbags. These competitors include Kate Spade, Timbuktu, Harajuko Lovers, LAMB, and Lucky to name a few. This target audience tends to be a more active group, spending more time on the internet versus watching television. For this reason we will create a fabulous website for FOWL that draw the consumer in leaving them wanting to learn more about it's product an value.
> Date: Sat, 9 Feb 2008 18:30:30 -0800
> Subject: Value Statement
> From: kjf...@gmail.com
> To: dmg-ass...@googlegroups.com
Catherine Shore
Feb 10, 2008, 7:34:23 PM2/10/08
to dmg-ass...@googlegroups.com
Is it possible to meet at Monday?
It is very good that you put so many competitors in there:)
Sincerely,
Lin Shore
Lin Shore
Feb 11, 2008, 2:08:27 AM2/11/08
to DMG associates
Here's what I have
The Value of the design is how the design can bring profit to the
company. FOWL is a very detail oriented brand. The designer is not
only thinking about pattern and texture, but she is also focus on
bringing out customers' personalities through her design. Durable,
classic is the objective of her design. The designer's strong
industrial design background gives FOWL products many constructional
features. There are many different customized pouches can be attached
in the bags. All the products are all unified. Therefore they are
easy to go together. This fits the need of busy, energetic and stylish
urban consumers'. Green design is a popular concept now, and FOWL's
designer has her own idea about green in fashion. In the designer's
eyes, fast change of fashion is a big waste of our recourses, because
everything is only worth for one season, and people are no reusing
them again after the trend is gone. Therefore, the basic materiel of
the products is denim that designed to last for years.
The appearance of the product is very attractive to young generation,
yet they also have their charm for the other generations. We suggest
selling the products in boutiques and Urban Outfitters for the high
price, target audience and style. The products are targeted at 18-35
years old high-income group with an active life style. They love
sports, love urban life with a very busy schedule. The pouches are
great accessories for them. They can get everything organized and
ready to go.
On Feb 10, 4:34 pm, Catherine Shore <kjfs...@gmail.com> wrote:
> Is it possible to meet at Monday?
> It is very good that you put so many competitors in there:)
> Sincerely,
> Lin Shore
> kjfs...@gmail.comhttp://dreamboat-dreamycat.blogspot.com/
The Value of the design is how the design can bring profit to the
company. FOWL is a very detail oriented brand. The designer is not
only thinking about pattern and texture, but she is also focus on
bringing out customers' personalities through her design. Durable,
classic is the objective of her design. The designer's strong
industrial design background gives FOWL products many constructional
features. There are many different customized pouches can be attached
in the bags. All the products are all unified. Therefore they are
easy to go together. This fits the need of busy, energetic and stylish
urban consumers'. Green design is a popular concept now, and FOWL's
designer has her own idea about green in fashion. In the designer's
eyes, fast change of fashion is a big waste of our recourses, because
everything is only worth for one season, and people are no reusing
them again after the trend is gone. Therefore, the basic materiel of
the products is denim that designed to last for years.
The appearance of the product is very attractive to young generation,
yet they also have their charm for the other generations. We suggest
selling the products in boutiques and Urban Outfitters for the high
price, target audience and style. The products are targeted at 18-35
years old high-income group with an active life style. They love
sports, love urban life with a very busy schedule. The pouches are
great accessories for them. They can get everything organized and
ready to go.
On Feb 10, 4:34 pm, Catherine Shore <kjfs...@gmail.com> wrote:
> Is it possible to meet at Monday?
> It is very good that you put so many competitors in there:)
> Sincerely,
> Lin Shore
> > > Date: Sat, 9 Feb 2008 18:30:30 -0800
> > > Subject: Value Statement
> > > From: kjfs...@gmail.com
> > > Subject: Value Statement
Kimmi Self
Feb 11, 2008, 1:13:50 PM2/11/08
to dmg-ass...@googlegroups.com
I really like this you guys. I know that we can also make revisions if Cyn suggests some, I think this will work great. I have to apologise for missing class and being a little out of contact. I got hit with a bad flu and ended up missing 1 full week or work and school so Im now getting better and we'll be there wed. no matter what.
Thanks for your understand and no one should have worries because I will work hard on this project and pull my weight, PROMISE!
Kimmi> > From: kjf...@gmail.com> To: dmg-ass...@googlegroups.com> > >
> Shed those extra pounds with MSN and The Biggest Loser!
> http://biggestloser.msn.com/
>
>
Thanks for your understand and no one should have worries because I will work hard on this project and pull my weight, PROMISE!
Kimmi
> > Hi team,> do you have the value statement done yet? you just need
> > to finish> about 1.5pages, so I can put them together. Please
> > send me something> whatever you have for now, Thanks!>
> > _________________________________________________________________> > to finish> about 1.5pages, so I can put them together. Please
> > send me something> whatever you have for now, Thanks!>
> Shed those extra pounds with MSN and The Biggest Loser!
> http://biggestloser.msn.com/
>
>
|Model
|Design Consultant at GreenCurve Interior Design Firm
|Managing Partner of Advantage M.S. Inc
P|503.735.5835
E|bluey...@mail.com
W|www.kimmiself.com
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Kendra Wagner
Feb 11, 2008, 2:41:06 PM2/11/08
to dmg-ass...@googlegroups.com
this all looks really great! Sorry I too have been gone/hard to get ahold of. My phone has been shut off, and I had some issues going on the last week but I will definitely be in class this week and I will send my value of design later this evening or in the morning (I have class most of today so I won't get home until later). if you do need to get ahold of me, my roommates phone number is 503-420-2012, and I am with him majority of the time. thanks and sorry!!!
Kendra
Kimmi Self
Feb 12, 2008, 1:53:28 PM2/12/08
to dmg-ass...@googlegroups.com
Hey Lin and team
I have typed up about a page but will do a second page to add to our value statement. I am at work till 5 so it will be this eve before I can email it to you guys. But it is in the works and will be done by Wed. class.
Thanks,
Kimmi
> ----- Original Message -----
> From: "Lin Shore" <kjf...@gmail.com>
> To: "DMG associates" <dmg-ass...@googlegroups.com>
> Subject: Value Statement
> Date: Sat, 9 Feb 2008 18:30:30 -0800 (PST)
>
>
>
> Hi team,
> do you have the value statement done yet? you just need to finish
> about 1.5pages, so I can put them together. Please send me something
> whatever you have for now, Thanks!
>
>
I have typed up about a page but will do a second page to add to our value statement. I am at work till 5 so it will be this eve before I can email it to you guys. But it is in the works and will be done by Wed. class.
Thanks,
Kimmi
> ----- Original Message -----
> From: "Lin Shore" <kjf...@gmail.com>
> To: "DMG associates" <dmg-ass...@googlegroups.com>
> Subject: Value Statement
> Date: Sat, 9 Feb 2008 18:30:30 -0800 (PST)
>
>
>
> Hi team,
> do you have the value statement done yet? you just need to finish
> about 1.5pages, so I can put them together. Please send me something
> whatever you have for now, Thanks!
>
>
|Model
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