That seems to be the way the rocker panel rivnuts are attached, as well. Kenny in Alabama recently had his rocker panels off and talked about the fasteners going onto a kind of foam beyond.
Speaking of which, I wonder if well-nuts would work in attaching rocker panels and other externally-mounted bits for protection against moisture intrusion. I imagine they'd be a maintenance item, since the rubber would eventually degrade, but I wonder how long they'd last. I'm only thinking of this because Kenny used all stainless hardware for his rocker panels, but I'd want black since it's less noticeable.
Boy oh boy, looking through McMaster's catalogue gives me all sorts of strange ideas. I could probably spend all my money with them.
Farrar