I'm -0 for freezegun, +0 for unittest.
I see unittest as a polyfill that we'll only need to keep around for about 3 years, and I like the "nudging people to use python3"
Freezegun is a less popular, less established library, and I'd personally still rather see it be an optional dependency.
I think pip helps a lot with dependencies, but I don't think it solves all problems. It would still be great to run and test django without needing to use a virtual environment (even if only on the latest version of python).
(But, as always, I'm not the one writing the tests :)
Collin