I don't know where I got this from, but I consider it to be the best
convention for choosing quote types:
Use double quotes for strings meant for human consumption, use single
quotes for everything else.
Text, trans strings, model verbose_names: double quotes
Dict keys, HTML tags, flags, and similar: single quotes
Use triple quotes for long blocks of text, ideally only necessary for
human-readable strings.
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Andrés Osinski
http://www.andresosinski.com.ar/