Stack Overflow Open Source Advertising, 2H 2014

[Jorge Cardoso Leitão]

Hi

I would like to propose that Django participates in the Stack Overflow Open Source Advertising for the second semester of 2014.

What it is:

- is a free advertisement program for promote contributions to open source projects

- ads are voted by SO users and appear on the SO sidebar.

- the program runs on a semester basis.

Why it may be important:

Results of the first semester of 2014 show:

- best ad had ~3000 clicks, avg of ~20 clicks/day

- worse ad had ~500 clicks, avg of ~3 clicks/day

Since the effort is relatively low, I believe it is worth. Even if we

don't receive positive feedback in terms of contributions, IMO

just having an ad on SO already improves Django's visibility.

1. The product

Main advantages to contribute to Django that we could explore here:

1.1 it improves your Python

1.2 it gives you experience on a production environment

1.3 [put your own]

2. Target audience

Potential audiences:

2.1 people that develop websites in Python (e.g. Django, Pyramid)

2.2 people that use Python but don't know Django

2.3 [put your own]

3. Ad constraints

3.1 The message must be to contribute to project X, not project X.

3.2 The ad must follow Django trademark policy.

3.3 [put your own]

4. Concrete proposal

For this semester, I propose we focus on 1.1, and 2.1: i.e. we assume the reader knows Python and likes web development, but may be not familiar with Django.

Focusing on 1.1 and 2.1, 4 days ago I created an ad, http://i.stack.imgur.com/OgP1X.png, that I retracted yesterday from SO because it failed to comply with trademark policy, 3.2, as Russell pointed out. The "dj" is the favicon of the Django website.

Russell also pointed out and I agree with him that the style can be improved. However, before we move to the specifics, I would like to ask if there are objections against participating in the program, and suggestions or criticisms to the bullets above.

Also, I have no strong feelings about the focus I'm proposing: feel free to propose other focus.

Regards,

Jorge